Shop Vi.10.12 Pompeii: Visiting Hours, Tickets, and Historical Significance

Date: 14/06/2025

Introduction

Shop Vi.10.12 stands as one of Pompeii’s most evocative commercial relics, offering profound insights into the city’s vibrant daily life before the eruption of Mount Vesuvius in 79 AD. More than just a taberna, this site exemplifies the fusion of commerce, community, and culture that defined Pompeii’s urban fabric. From original masonry counters and storage vessels to traces of ancient frescoes and graffiti, Shop Vi.10.12 invites visitors to step directly into the rhythm of Roman daily life. This comprehensive guide details the shop’s history, architectural features, visiting hours, ticketing, travel tips, and nearby attractions—ensuring your journey through Pompeii is both informed and memorable (Pompeii Archaeological Park, World Travel Connector, The Tour Guy).

Table of Contents

Historical Context of Pompeii’s Commercial Life

Urban Structure and the Role of Shops

Pompeii’s sophisticated city planning integrated commercial establishments, or tabernae, into nearly every major street. The main arteries—like the Via dell’Abbondanza—were lined with shops that functioned as economic engines and social meeting points (World Travel Connector). Shopkeepers commonly lived above or behind their stores, blending public and private spheres for practicality and security. The presence of open spaces, gardens, and vineyards interspersed among built-up areas reflects a city designed for both commerce and quality of life (Britannica).

Economic and Social Significance

Pompeian shops were diverse in both function and clientele. Bakeries, laundries, taverns, workshops, and retail outlets provided goods and services essential for urban life. Shops were centers where citizens gathered to trade, converse, and engage with their community. Painted signs and inscriptions advertised products, revealing early forms of marketing and a competitive entrepreneurial culture (World Travel Connector).


Shop Vi.10.12: Location, Access, and Architecture

Location and Access

Shop Vi.10.12 is located in Regio VI, Insula 10, doorway 12—close to the House of the Vettii and the Forum, in the northwestern sector of the archaeological park. Access is simple from the Porta Marina and Piazza Esedra entrances, both served by public transport such as the Circumvesuviana train from Naples (Italy Sights). Visitors can use official park maps at entrances or downloadable digital versions (Stories by Soumya).

Architectural Features

Typical of Pompeian shops, Vi.10.12 features a broad street-facing entrance, masonry sales counter (mensa), and embedded dolia (storage jars). The rear room often served as storage or living space (Nomad Epicureans). Built with local tufa, brick, and volcanic stone, the shop’s design prioritized durability. Floors were made of opus signinum, and walls featured painted plaster, sometimes with vivid advertisements or graffiti.


Economic and Social Role

Shops like Vi.10.12 were vital for both economic exchange and social interaction. They sold essentials such as bread, wine, oil, and textiles, and often doubled as workshops. Shopkeepers lived above or behind the shop, blurring the line between business and home life. These commercial spaces were also informal gathering spots for news, negotiation, and civic engagement (Berkley Center).


Archaeological Discoveries

Excavations in Regio VI have yielded artifacts such as amphorae, weights, coins, and carbonized food remains, directly illuminating Pompeii’s commercial activities. Graffiti and inscriptions provide a unique record of prices, goods, and even political messages (The Collector). Decorative wall paintings and mosaics sometimes depict the shop’s offerings or protective symbols.


Preservation and Conservation

Shop Vi.10.12, like much of Pompeii, faces challenges from weathering, visitor impact, and historical neglect. Conservation efforts—including the Great Pompeii Project—focus on stabilizing structures, restoring artwork, and balancing public access with preservation (World Heritage Site). Modern technology, such as environmental sensors and satellite monitoring, is increasingly employed to protect the site for the future.


Visitor Information: Hours, Tickets, Accessibility, and Tips

Visiting Hours

Pompeii Archaeological Park is open daily, typically from 9:00 AM to 7:00 PM (last entry at 5:30 PM, with some seasonal variation). Always check the official website for the latest hours and holiday closures.

Tickets

Tickets can be purchased online or at the entrance. Standard adult admission is about €18, with discounts for EU citizens 18–25 and free entry for children under 18. Combination tickets covering Herculaneum and other Vesuvian sites are also available (Stories by Soumya, Toorists). Booking in advance is highly recommended, especially in peak season.

Accessibility

Pompeii has made significant strides in accessibility, with some wheelchair-friendly routes and facilities. However, many areas, including Shop Vi.10.12, retain uneven Roman paving and steps—making certain parts challenging for visitors with limited mobility (The Pompeii).

Practical Tips

  • Footwear: Wear sturdy, comfortable shoes suitable for uneven surfaces.
  • Essentials: Bring water, sun protection, and snacks (on-site dining is limited).
  • Navigation: Use official maps or audio guides for orientation and context.
  • Photography: Allowed for personal use; avoid flash near delicate frescoes.
  • Facilities: Restrooms and bookshops are available at main entrances.

Sustainable Tourism

Respect all barriers and preservation guidelines. Avoid touching walls and artifacts to help ensure the site remains accessible for future generations (Pompeii Archaeological Park).


Nearby Attractions

Shop Vi.10.12 is close to several of Pompeii’s highlights:

  • House of the Vettii: Famous for its lavish frescoes.
  • The Forum: Central civic and commercial hub.
  • Thermopolium of Vetutius Placidus: An ancient snack bar demonstrating Roman culinary culture (The Archaeologist).
  • Boscoreale, Oplontis, Stabiae: Neighboring sites with further Roman villas and artifacts, easily accessible from Pompeii (Mirror).

Frequently Asked Questions (FAQ)

Q: What are Shop Vi.10.12’s visiting hours?
A: Shop Vi.10.12 is accessible during park opening hours (generally 9:00 AM–7:00 PM, last entry 5:30 PM). Check official updates for seasonal hours.

Q: How do I purchase tickets?
A: Buy tickets online or at the entrance. Advance booking is advised.

Q: Is Shop Vi.10.12 wheelchair accessible?
A: Accessibility is limited; some routes are adapted, but uneven terrain is common.

Q: Are guided tours available?
A: Yes, official and private tours provide historical context and often include Shop Vi.10.12.

Q: Can I take photos inside?
A: Personal photography is allowed; avoid flash and tripods near delicate artwork.


Conclusion

Shop Vi.10.12 stands as a powerful testament to Pompeii’s commercial and social dynamism. Its preserved features and artifacts offer a tangible connection to ancient Roman life, enriching any visit to the archaeological park. Plan ahead, use official resources, and leverage digital tools like the Audiala app to maximize your experience. Combine your visit with nearby sites for a comprehensive exploration of Pompeii’s enduring legacy (Pompeii Archaeological Park, World Heritage Site, Mirror).


References


Visit The Most Interesting Places In Pompeii

Aedicula Tomb Of Publius Vesonius Phileros
Aedicula Tomb Of Publius Vesonius Phileros
Amphitheatre Of Pompeii
Amphitheatre Of Pompeii
Bakery (Ix.1.3)
Bakery (Ix.1.3)
Boar House
Boar House
Casa Del Forno
Casa Del Forno
Casa Del Menandro
Casa Del Menandro
|
  Casa Del Triclinio All'Aperto
| Casa Del Triclinio All'Aperto
Casa Della Nave Europa
Casa Della Nave Europa
Casa Della Regina Carolina (Viii 3.14)
Casa Della Regina Carolina (Viii 3.14)
Casa Di Diana
Casa Di Diana
Casa Di Ercole Ed Auge
Casa Di Ercole Ed Auge
Casa Di L. Aelius Magnus
Casa Di L. Aelius Magnus
Casa Di Marco Lucrezio Fronto
Casa Di Marco Lucrezio Fronto
Casa Di Pane
Casa Di Pane
Casa Di Stallius Eros
Casa Di Stallius Eros
Casa Di Trittolemo
Casa Di Trittolemo
Casa Senza Nome I.12.9.
Casa Senza Nome I.12.9.
Castellum Aquae
Castellum Aquae
Caupona Of Lucius Betutius (Vetutius) Placidus
Caupona Of Lucius Betutius (Vetutius) Placidus
Caupona (Vi.14.1)
Caupona (Vi.14.1)
Caupona (Viii.5.20)
Caupona (Viii.5.20)
Central Baths
Central Baths
Dye Shop Of Ubonius (Vii.2.11)
Dye Shop Of Ubonius (Vii.2.11)
Eumachia Building
Eumachia Building
Fabbrica Del Sapone
Fabbrica Del Sapone
Forum Baths, Pompeii
Forum Baths, Pompeii
Forum Granary
Forum Granary
Fullonica Of Sestius Venustus
Fullonica Of Sestius Venustus
Great Theatre Of Pompeii
Great Theatre Of Pompeii
Horticultural Plot (Viii.6.2)
Horticultural Plot (Viii.6.2)
Hotel?
Hotel?
House (Ix.10.1)
House (Ix.10.1)
House Of Cryptoporticus (I.6.2)
House Of Cryptoporticus (I.6.2)
House Of Julia Felix
House Of Julia Felix
House Of L. Caecilius Phoebus
House Of L. Caecilius Phoebus
House Of Leda And The Swan
House Of Leda And The Swan
House Of Mercurio (Vii.2.35)
House Of Mercurio (Vii.2.35)
House Of Octavius Quartio
House Of Octavius Quartio
House Of Pansa
House Of Pansa
House Of Pompeius Axiochus
House Of Pompeius Axiochus
House Of Sallust
House Of Sallust
House Of Severus
House Of Severus
House Of The Centenary
House Of The Centenary
House Of The Chaste Lovers
House Of The Chaste Lovers
House Of The Dioscuri  (Vi.9.6)
House Of The Dioscuri (Vi.9.6)
House Of The Faun
House Of The Faun
House Of The Lararium Of Achilles
House Of The Lararium Of Achilles
House Of The Large Fountain
House Of The Large Fountain
House Of The Painters At Work
House Of The Painters At Work
House Of The Prince Of Naples
House Of The Prince Of Naples
House Of The Quadrigae (Vii.2.25)
House Of The Quadrigae (Vii.2.25)
House Of The Silver Wedding
House Of The Silver Wedding
House Of The Surgeon
House Of The Surgeon
House Of The Wild Boar
House Of The Wild Boar
House Of Titus Terentius Neo
House Of Titus Terentius Neo
House Of Titus Terentius Proculus
House Of Titus Terentius Proculus
House Of Trebius Valens
House Of Trebius Valens
House (Viii.4.30)
House (Viii.4.30)
House (Viii.4.33)
House (Viii.4.33)
House (Viii.6.1)
House (Viii.6.1)
House (Viii.6.3)
House (Viii.6.3)
House (Viii.6.4)
House (Viii.6.4)
House (Viii.6.5)
House (Viii.6.5)
House (Viii.7.6)
House (Viii.7.6)
House With A Bakery (Vi.6.17)
House With A Bakery (Vi.6.17)
Inn Of The Gladiators
Inn Of The Gladiators
Little Theatre Of Pompeii
Little Theatre Of Pompeii
Lupanar
Lupanar
Macellum Of Pompeii
Macellum Of Pompeii
Mensa Ponderaria (Vii.7.31)
Mensa Ponderaria (Vii.7.31)
Necropolis Of Porta Nola
Necropolis Of Porta Nola
Officina Tinctoria Of Terentius
Officina Tinctoria Of Terentius
Palaestra Of The Iuvenes
Palaestra Of The Iuvenes
Pistrinum
Pistrinum
Pompeii Necropolis
Pompeii Necropolis
Pompeii Regio I Insula 10
Pompeii Regio I Insula 10
Pompeii Regio I Insula 9
Pompeii Regio I Insula 9
Pompeii Regio Viii Insula 2
Pompeii Regio Viii Insula 2
Porta Di Stabia
Porta Di Stabia
Porta Herculaneum
Porta Herculaneum
Porta Marina (Pompeii)
Porta Marina (Pompeii)
Porta Nocera Necropolis
Porta Nocera Necropolis
Porta Nola
Porta Nola
Porta Vesuvio
Porta Vesuvio
Porta Vesuvio Necropolis
Porta Vesuvio Necropolis
Public Administration Buildings
Public Administration Buildings
Region I Of The Archaeological Excavations Of Pompeii
Region I Of The Archaeological Excavations Of Pompeii
Region Iii Of The Archaeological Excavations Of Pompeii
Region Iii Of The Archaeological Excavations Of Pompeii
Region Iv Of The Archaeological Excavations Of Pompeii
Region Iv Of The Archaeological Excavations Of Pompeii
Region Ix Of The Archaeological Excavations Of Pompeii
Region Ix Of The Archaeological Excavations Of Pompeii
Region V Of The Archaeological Excavations Of Pompeii
Region V Of The Archaeological Excavations Of Pompeii
Region Vi Of The Archaeological Excavations Of Pompeii
Region Vi Of The Archaeological Excavations Of Pompeii
Region Vii Of The Archaeological Excavations Of Pompeii
Region Vii Of The Archaeological Excavations Of Pompeii
Region Viii Of The Archaeological Excavations Of Pompeii
Region Viii Of The Archaeological Excavations Of Pompeii
Sarno Baths
Sarno Baths
Shop (Ix.2.2)
Shop (Ix.2.2)
Shop (Ix.2.3)
Shop (Ix.2.3)
Shop (Ix.6.F)
Shop (Ix.6.F)
Shop Of Aurelius
Shop Of Aurelius
Shop (Vi.10.10)
Shop (Vi.10.10)
Shop (Vi.10.12)
Shop (Vi.10.12)
Shop (Vi.14.15)
Shop (Vi.14.15)
Shop (Vi.8.13)
Shop (Vi.8.13)
Shop (Vii.5.25)
Shop (Vii.5.25)
Shop (Vii.5.3)
Shop (Vii.5.3)
Shop (Viii.4.19)
Shop (Viii.4.19)
Shop (Viii.4.20)
Shop (Viii.4.20)
Shop (Viii.4.21)
Shop (Viii.4.21)
Shop (Viii.4.25)
Shop (Viii.4.25)
Shop (Viii.4.39)
Shop (Viii.4.39)
Shop (Viii.5.25)
Shop (Viii.5.25)
Shop (Viii.5.30)
Shop (Viii.5.30)
Shop (Viii.6.8)
Shop (Viii.6.8)
Shop (Viii.7.11)
Shop (Viii.7.11)
Shop With Dwelling (Ii.3.8)
Shop With Dwelling (Ii.3.8)
Shop With Dwelling (Vii.4.22)
Shop With Dwelling (Vii.4.22)
Stabian Baths
Stabian Baths
Stable (Viii.4.42)
Stable (Viii.4.42)
Stables And Hospitium
Stables And Hospitium
Steps To Upper Floor (Vi.8.7)
Steps To Upper Floor (Vi.8.7)
Suburban Baths
Suburban Baths
Taberna Hedones (Vii.2.44)
Taberna Hedones (Vii.2.44)
Taberna Phoebi
Taberna Phoebi
Temple Of Apollo
Temple Of Apollo
Temple Of Asclepius
Temple Of Asclepius
Temple Of Jupiter
Temple Of Jupiter
The Garden Of The Fugitives
The Garden Of The Fugitives
Thermopolium
Thermopolium
Thermopolium (I.3.2)
Thermopolium (I.3.2)
Thermopolium (I.3.22)
Thermopolium (I.3.22)
Thermopolium I.7.8.
Thermopolium I.7.8.
Thermopolium (Vi.8.8)
Thermopolium (Vi.8.8)
Thermopolium (Vii.4.4)
Thermopolium (Vii.4.4)
Tomb Of Aesquillia Polla
Tomb Of Aesquillia Polla
Tomb Of Caius Vestorius Priscus
Tomb Of Caius Vestorius Priscus
Tomb Of Eumachia
Tomb Of Eumachia
Tomb Of Gnaeus Alleius Nigidius Maius
Tomb Of Gnaeus Alleius Nigidius Maius
Tomb Of Lucius Barbidius Communis And Pithia Rufilla, Acris, Aulus Dentatius Fortunatus, Aulus Dentatius Felix, Aulo Dentatio A. L. Celso, Pompeia Aucta, L. Barbidio Vitali, Vitalis, Ianuarius
Tomb Of Lucius Barbidius Communis And Pithia Rufilla, Acris, Aulus Dentatius Fortunatus, Aulus Dentatius Felix, Aulo Dentatio A. L. Celso, Pompeia Aucta, L. Barbidio Vitali, Vitalis, Ianuarius
Tomb Of Lucius Sepunius Sandilianus
Tomb Of Lucius Sepunius Sandilianus
Tomb Of Marcus Alleius Minius
Tomb Of Marcus Alleius Minius
Tomb Of Marcus Obellius Firmus
Tomb Of Marcus Obellius Firmus
Tomb Of Marcus Tullius
Tomb Of Marcus Tullius
Tomb Of Marcus Veius Marcellus
Tomb Of Marcus Veius Marcellus
Tomb Of Publius Flavius Philoxsenus And Flavia Agathea
Tomb Of Publius Flavius Philoxsenus And Flavia Agathea
Tomba Delle Ghirlande
Tomba Delle Ghirlande
Torre Di Mercurio
Torre Di Mercurio
Triangular Forum
Triangular Forum
Villa Delle Colonne A Mosaico
Villa Delle Colonne A Mosaico
Villa Of Diomedes
Villa Of Diomedes
Villa Of The Mysteries
Villa Of The Mysteries
Workshop
Workshop
Workshop And Stable Yard
Workshop And Stable Yard
Workshop (I.3.7)
Workshop (I.3.7)
Workshop Of Verus The Blacksmith
Workshop Of Verus The Blacksmith