Taberna Hedones (Vii.2.44)

Taberna Hedones Pompeii: Visiting Hours, Tickets, and Complete Visitor Guide

Date: 14/06/2025

Introduction

Pompeii, Italy, is famed for its remarkably preserved ruins, offering a vivid window into Roman urban life frozen in time by the eruption of Mount Vesuvius in 79 AD. Among its archaeological treasures, Taberna Hedones (VII.2.44) stands out as an exemplary Roman taberna—a commercial shop or tavern that was integral to Pompeii’s bustling street life. This thermopolium, or ancient snack bar, brings to life everyday commerce, social interaction, and culinary culture in the ancient city.

Located along the prominent Via degli Augustali in Regio VII, Taberna Hedones draws visitors with its distinctive architectural features, including a street-facing masonry counter with embedded dolia (large storage jars) and intriguing graffiti advertising wine prices and social messages. Visiting Taberna Hedones offers a tangible connection to Pompeii’s economic and social rhythms, making it an essential stop for anyone interested in archaeology or Roman history.

As part of the Pompeii Archaeological Park, Taberna Hedones is accessible during regular park hours. Tickets can be conveniently purchased online or at the entrance. Audio guides and guided tours—such as those available through the Audiala app—enhance your experience by providing historical context and engaging narratives. For comprehensive, up-to-date visitor information, consult the Pompeii Archaeological Park and Pompeii in Pictures websites.

Introduction
The History and Significance of Taberna Hedones
Location and Urban Context
Architectural Features and Graffiti
Visitor Information
Travel Tips and Nearby Attractions
FAQ
Summary Table: Key Features
Sources

The History and Significance of Taberna Hedones

Taberna Hedones was one of many tabernae—single-room shops—lining Pompeii’s lively streets. These spaces were vital hubs for commerce and social life, often serving as eateries, taverns, or inns. The name “Hedones,” linked to pleasure, suggests this establishment specialized in food, drink, or entertainment.

Architecturally, Taberna Hedones displayed a street-facing main room with a masonry counter and dolia for storing wine and other beverages. Like other tabernae, it blended commercial and domestic functions, reflecting the city’s mixed-use urban fabric.

The site’s most remarkable features are its preserved graffiti, which provide direct insight into ancient advertising and pricing, and its physical connection to an adjacent residential property, illustrating the integration of commerce and domestic life in Pompeii.

Location and Urban Context

Taberna Hedones is located in Regio VII, Insula 2, Shop 44, on the prominent Via degli Augustali (Pompeii in Pictures – Plan of Regio VII, Insula 2). Its strategic position ensured a steady stream of patrons, and it is situated near major landmarks like the Forum and Amphitheater.

Architectural Features and Graffiti

Exterior Façade

The façade is simple yet functional, with a wide single doorway allowing easy access. Electoral graffiti is visible adjacent to the entrance, serving as public advertisements and announcements (Pompeii in Pictures – VII.2.44):

“M(arcum) Cerrinium Vatiam aed(ilem) o(ro) v(os) f(aciatis) seribibi universi rogant scr(ipsit) Florus cum Fructo”
(CIL IV 581)

Interior Layout

The main rectangular room once featured a masonry counter with embedded dolia, typical of Pompeian taverns (Guide to the Pompeii Excavations). A rear doorway linked the taberna to the atrium of VII.2.45, highlighting the close relationship between commerce and residence (Pompeii in Pictures – VII.2.45).

Graffiti and Wall Inscriptions

A famous inscription at the entrance reads:

“Hedone says: You can drink here for one as; if you give two, you will drink better; if you give four, you will drink Falernian.”
(CIL IV 1679)

Such graffiti reveal ancient marketing strategies and offer rare glimpses into the pricing and social atmosphere of Roman taverns.

Visitor Information

Opening Hours

The Pompeii Archaeological Park is usually open from 9:00 AM to 7:00 PM (last entry at 6:00 PM), though hours may vary by season or for conservation reasons.
Taberna Hedones can be visited during regular park hours.

Tickets

Entry to Taberna Hedones is included with a general admission ticket to Pompeii.
Tickets can be purchased online via the official website or at the park entrance.
Standard adult tickets cost around €16; discounts are available for EU residents under 25, and entry is free for children under 18.

Accessibility

While Pompeii’s paths are ancient and can be uneven, accessible routes and assistance are available from the visitor center.
Some areas of Taberna Hedones may have limited wheelchair access.

Travel Tips and Nearby Attractions

Best Time to Visit: Early morning or late afternoon for fewer crowds and gentler light.
Guided Tours: Opt for guided tours or audio guides (such as Audiala) for a deeper historical experience.
Amenities: Restrooms, cafes, and souvenir shops are located near major entrances, though not within the ancient structures.
Nearby Attractions: The Forum, House of the Vettii, Amphitheater, ancient baths, and other tabernae are within walking distance.

Frequently Asked Questions (FAQ)

Q: What are the visiting hours for Taberna Hedones?
A: Taberna Hedones follows the Pompeii Archaeological Park schedule, generally 9:00 AM–7:00 PM. Confirm on the official site before your visit.

Q: Can I buy tickets online?
A: Yes, tickets are available via the official Pompeii website and at the entrance.

Q: Is Taberna Hedones wheelchair accessible?
A: The site offers partial accessibility; some uneven terrain may pose challenges. Check with the visitor center for details.

Q: Are guided tours available?
A: Yes, both official and private operators offer tours that include Taberna Hedones. Self-guided audio tours are also available.

Q: Is photography allowed?
A: Photography for personal use is generally allowed, though flash and tripods may be restricted in sensitive areas.

Summary Table: Key Features of Taberna Hedones

Feature	Description
Location	Via degli Augustali, Regio VII, Insula 2, No. 44
Façade	Simple, with wide entrance; electoral graffiti on exterior wall
Main Room	Rectangular, street-facing, originally with masonry counter and dolia
Rear Access	Doorway to atrium of VII.2.45 (residential property)
Flooring	Likely opus signinum or beaten earth
Wall Decoration	Plastered, with significant commercial graffiti
Lighting	Natural, via entrance; possibly supplemented by small window
Notable Graffiti	Wine price list and advertisement (CIL IV 1679)
Excavation Dates	1865, 1868

Additional Resources

Conclusion

Taberna Hedones is more than an ancient shop—it is a vivid testament to the dynamic commercial and social life of Pompeii. Its well-preserved counter, dolia, and graffiti offer invaluable insights into Roman food service, economic practices, and urban interactions. Planning your visit is straightforward, with flexible hours, ticketing options, and practical amenities. Enhance your experience with a guided tour or audio app, and explore nearby attractions for a comprehensive journey through ancient Pompeii.

By engaging with Taberna Hedones, you connect directly to the rhythms of Roman urban society. Secure your tickets, choose a guided or self-guided tour, and explore related sites to deepen your understanding of this extraordinary archaeological heritage. For the latest updates, always refer to the official sources.

For immersive audio tours and interactive maps, download the Audiala app. Stay connected with us on social media for tips, updates, and more on your journey through Pompeii.