Destinations United Kingdom London Empire Interactive

Empire Interactive.

London United Kingdom 51° N · 0° W

Empire Interactive stands as a significant chapter in the history of the United Kingdom's video game industry, representing decades of innovation, accessible…

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Verified July 2025
Empire Interactive · London
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Introduction: Empire Interactive’s History and Significance

Empire Interactive represents a pivotal chapter in the evolution of the United Kingdom’s video game industry. Founded in 1987, the company quickly established itself as a leader in the budget gaming market, delivering accessible and innovative titles such as the FlatOut racing series, Starsky & Hutch, and the Ford Racing franchise. Although Empire Interactive ceased operations in 2009, its legacy endures through the continued popularity of its games, its influence on UK gaming culture, and its historical presence in London.

While there is no dedicated museum or visitor center for Empire Interactive in London, its impact is evident across the city’s digital archives, museums, retro gaming events, and specialty shops. Institutions like the Science Museum and the British Film Institute occasionally spotlight the broader history of British digital media, providing context for Empire Interactive’s contributions. Retro gaming conventions and shops offer additional touchpoints for fans and curious visitors wishing to explore the legacy of this iconic publisher.

This guide delivers a comprehensive overview of Empire Interactive’s origins, milestones, key games, corporate shifts, and practical visitor information. It also suggests related attractions and cultural experiences throughout London for those seeking to connect with the UK’s interactive entertainment heritage.

For deeper exploration, reputable resources such as ModDB, the Science Museum, and Avid Wiki offer extensive historical and exhibition information.


Discovering Empire Interactive: A Pillar of UK Video Game History

Empire Interactive played a foundational role in shaping the UK’s video game landscape. Established in 1987 through the merger of Oxford Digital and Entertainment International Ltd., the company specialized in publishing budget games, making interactive entertainment more accessible to a broad audience (Avid Wiki). Its distinctive grey-and-red “EMPIRE” logo became a familiar sight to gamers throughout the 1990s.

Growth and Diversification

During the 1990s and early 2000s, Empire Interactive expanded internationally, opening offices in the US and across Europe (ModDB). The company diversified:

  • Xplosiv: Budget game publishing
  • eJay: Music creation software
  • In-house studios: Sick Puppies and Razorworks developed original titles

Notable releases included:

  • Starsky & Hutch
  • Big Mutha Truckers
  • Ford Racing series
  • FlatOut series

These games were available on platforms such as PC, PlayStation, and Xbox, enhancing Empire’s reputation for delivering engaging, value-driven entertainment (ModDB).

Iconic Games and Industry Influence

FlatOut Series

The FlatOut franchise became synonymous with chaotic, physics-driven racing, notably for its destructible environments and innovative ragdoll mechanics. Titles like FlatOut 2 and FlatOut: Ultimate Carnage earned critical and fan acclaim (ModDB).

Ford Racing Series

Leveraging official Ford licenses, this series appealed to automobile enthusiasts and casual gamers alike, featuring authentic vehicles and tracks (ModDB).

Other Notable Titles

Empire’s portfolio spanned genres: Warrior Kings: Battles (strategy), Starship Troopers (FPS), and Jacked (motorcycle racing), demonstrating versatility.

Corporate Transitions and Closure

Despite its successes, Empire Interactive faced mounting financial challenges in the 2000s. After acquisition by Silverstar Holdings in 2006 (ModDB), the company struggled to remain profitable and entered administration in 2009, with its intellectual properties later sold to New World IP.


Experiencing Empire Interactive’s Legacy in London

Although Empire Interactive no longer has a physical location for public visits, its influence remains accessible through:

  • Video Game Museums & Exhibitions: The National Videogame Museum (Sheffield) and London institutions like the Science Museum and Museum of London occasionally showcase UK gaming history, including Empire Interactive’s role.

  • Retro Gaming Events & Shops: London’s retro gaming conventions and shops—such as Retro Game Base and CEX—offer opportunities to play and purchase classic Empire titles.

  • Online Archives & Communities: Digital repositories like ModDB and Avid Wiki preserve the company’s catalog and story.

Top Interactive Experiences

  • Virtual museum tours and digital exhibitions
  • City maps highlighting gaming event venues and shops
  • Visual galleries of Empire Interactive’s branding and game covers

Visitor FAQ

Q: Are there official visiting hours or tickets for Empire Interactive in London?
A: No physical site exists; the legacy is explored through museums, events, and digital resources.

Q: Where can I find Empire Interactive games or memorabilia?
A: Retro shops and conventions, as well as online marketplaces, frequently stock classic titles.

Q: How can I learn more about UK gaming history?
A: Explore ModDB, Avid Wiki, and major UK museums.

Q: Are Empire Interactive games still playable?
A: Yes, many are available via digital platforms and second-hand retailers.


Tips for Tourists and Gaming Enthusiasts

  • Check Visit London for current events and exhibitions
  • Visit local retro game shops for collectible titles
  • Join gaming community meetups for retro events
  • Browse online archives for further history and downloadable media

Exploring the Legacy of Empire Interactive: A Visitor’s Guide

Company History and Contributions

Founded in London in 1987 by Ian Higgins and Simon Jeffrey, Empire Interactive became a European gaming powerhouse under its later name, Empire Interactive Europe Ltd. (MobyGames). The company’s headquarters were at The Spires, 677 High Road, North Finchley, London N12 0DA. Expansion into Germany, France, Italy, Spain, and beyond cemented its international reach.

Key Games and Partnerships

Empire’s standout titles included the FlatOut series, Starsky & Hutch, and eJay music software (Wikipedia). The Xplosiv label brought third-party and budget releases from major companies like Sega and Microsoft. In-house studios such as Razorworks produced hits including Starship Troopers (2005).

Corporate Evolution and Decline

After listing on the London Stock Exchange’s Alternative Investment Market and acquiring Razorworks, Empire Interactive was bought by Silverstar Holdings in 2006 (Wikipedia). Ongoing financial difficulties led to administration and closure in 2009, with IP rights sold to New World IP (GamesIndustry.biz).

Visiting the Former Headquarters

  • Location: The Spires, 677 High Road, North Finchley, London N12 0DA (MobyGames)
  • Access: Commercial property, no exhibitions or visiting hours
  • Nearby Transport: Northern Line (Woodside Park or West Finchley); multiple bus routes

Nearby Attractions

  • Science Museum (South Kensington): Interactive computing and digital exhibits (Science Museum)
  • British Film Institute (Southbank): Mediatheque digital media archive (BFI)
  • British Museum: Technology and cultural exhibits (British Museum)

Practical Visitor Information


Practical Visitor Tips: Hours, Tickets, and Exploring London

Location, Access, and Hours

Empire Interactive’s legacy can be explored in central London, near major historical sites. Public transport is recommended due to limited parking (Go Far Grow Close). Check venue websites for opening hours.

Tickets and Booking

Book tickets for immersive gaming or related cultural experiences in advance; prices range from £35–£75, with discounts for eligible groups (Immersive Rumours). Always confirm age suitability before booking (Radio Times).

Arrival and Etiquette

Arrive early to allow for security and orientation. Punctuality and courtesy are valued in London (Go Far Grow Close).

Comfort and Accessibility

Wear comfortable shoes and bring layers for variable weather. Accessibility is prioritized at most venues—inform staff if you have specific needs (Secret London).

Facilities and Photography

Facilities such as cloakrooms and restrooms are available; photography is typically restricted during experiences but allowed in designated areas.

Payment and Device Charging

Most venues are cashless. Bring a UK plug adapter for charging devices (Go Far Grow Close).

Weather and Sustainability

Prepare for changing weather and support green initiatives by using public transport and recycling.

Special Offers and Events

Follow newsletters and social media for exclusive promotions and the latest event news (Immersive Rumours).


Summary and Final Tips

Empire Interactive’s story encapsulates the innovation and resilience of the UK’s gaming industry. While no dedicated venue exists, visitors can celebrate its legacy through digital archives, retro gaming shops, and London’s vibrant cultural institutions. The former North Finchley headquarters stands as a historical reference, while museums and gaming events keep the spirit alive.

Stay updated on related exhibitions and events by downloading the Audiala app and following trusted resources. Engage with London’s digital culture to fully appreciate Empire Interactive’s lasting impact.


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Last reviewed July 2025

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