Better Books

Better Books London: Visiting Guide, History, Tickets, and Tips

Date: 04/07/2025

Introduction

Better Books, once located at 94 Charing Cross Road, London, was more than just a bookshop—it was a crucible of avant-garde literature, countercultural movements, and artistic experimentation in postwar London. Though its doors closed in the early 1970s, Better Books remains a touchstone for literary enthusiasts, historians, and cultural tourists. This guide explores its storied past, cultural impact, and how visitors today can connect with its enduring legacy in London’s vibrant bookshop district (The Guardian: Beat Generation in London; British Library: International Poetry Incarnation).

Discover Better Books: London’s Cultural Gem
Origins and Early Years
Cultural Impact and Influence
The Beat Generation and Counterculture
Influence on London’s Literary Scene
Notable Events and Legacy
International Poetry Incarnation (1965)
Art Happenings and the Underground Press
Visiting Information
Location & Getting There
Accessibility
Nearby Attractions
Tips for Literary Visitors
Frequently Asked Questions (FAQ)
Conclusion and Recommendations
References

Discover Better Books: London’s Cultural Gem on Charing Cross Road

Nestled in the heart of the West End, Better Books became synonymous with radical thought, experimental art, and literary innovation. During the 1960s, it evolved from a traditional secondhand bookstore into a dynamic meeting place for artists, poets, musicians, and political thinkers. Its legacy endures in the literary and artistic spirit that continues to define Charing Cross Road (Secret LDN; Fodor’s; Londonist).

Origins and Early Years

Founded in the late 1940s, Better Books initially served as a traditional secondhand bookshop. Its prime location on Charing Cross Road—a street famed for its literary pedigree—placed it at the center of London’s book trade (Charing Cross Road history). Under the management of Tony Godwin, and later figures like Barry Miles and Bob Cobbing, the shop shifted focus in the 1960s to champion avant-garde literature, radical politics, and the burgeoning underground press.

Cultural Impact and Influence

The Beat Generation and Counterculture

Better Books was instrumental in introducing the British public to the American Beat writers—Allen Ginsberg, William S. Burroughs, Jack Kerouac—and supporting the UK’s own countercultural literary scene (The Guardian: Beat Generation in London). The shop was a focal point for poetry readings, experimental performances, and the distribution of radical magazines and self-published works.

Influence on London’s Literary Scene

The shop’s influence extended beyond its walls. It inspired the creation of other pivotal venues, such as Indica Bookshop and Gallery, and fostered a vibrant community that blurred the lines between literature, art, and activism (Time Out London). Its embrace of experimental publishing and the underground press helped shape British cultural history (International Times history).

Notable Events and Legacy

International Poetry Incarnation (1965)

The International Poetry Incarnation, held at the Royal Albert Hall in June 1965, marked a watershed moment for London’s literary underground. Organized in part by figures associated with Better Books, the event drew thousands for performances by Ginsberg and others, epitomizing the shop’s influence (British Library: International Poetry Incarnation).

Art Happenings and the Underground Press

Better Books was at the forefront of the “happenings” movement in London, hosting multimedia art events and experimental exhibitions in its basement gallery (Tate: Happenings in London). Its back room became a space for readings and collaborations with artists like Gustav Metzger and Yoko Ono. The shop also contributed to the rise of the underground press, distributing publications such as International Times and Oz (Tate: Fluxus).

Visiting Information

Location & Getting There

Historic Address: 94 Charing Cross Road, London WC2H 0DP
Nearest Underground Stations: Tottenham Court Road (Central/Northern lines) and Leicester Square (Northern/Piccadilly lines)
Public Transport: Multiple bus routes serve the area (Transport for London)

Accessibility

Charing Cross Road is accessible with wide pavements and step-free access in most modern shops. Some older buildings may present challenges, so check ahead if accessibility is a concern.

Visiting Today

Better Books is no longer a functioning bookshop. Visitors are welcome to visit the former site and explore the surrounding area, which remains a hub for book lovers. Literary walking tours often reference Better Books and the Beat Generation’s influence on the West End (A Well Read Wanderer; Londonist).

Nearby Attractions

Foyles Bookstore: A legendary multi-level shop just up the road
Any Amount of Books: Renowned for rare and secondhand books
Cecil Court (“Booksellers Row”): Lined with antiquarian and specialist bookshops
British Library: A short journey away, featuring literary treasures and exhibitions
Soho Theatre and the Poetry Café: Venues for contemporary readings and performances

Tips for Literary Tourists

Plan Ahead: Weekday mornings are less crowded; weekends and holidays can be busy (London Tickets).
Weather: London’s climate is changeable—bring an umbrella and wear layers (UK Travel Planning).
Explore on Foot: Walking is the best way to experience the district; many shops and attractions are within a short stroll.
Attend Local Events: Check local listings for readings, exhibitions, or walking tours celebrating London’s literary heritage.
Support Independent Bookshops: Purchases help sustain London’s vibrant literary culture.

Frequently Asked Questions (FAQ)

Is Better Books still open?
No, Better Books closed in the early 1970s. The site is now occupied by other businesses, but the location remains an important literary landmark.

Can I visit the original shop?
You can visit the former site at 94 Charing Cross Road and explore nearby bookshops and cultural venues.

Are there events or tours related to Better Books?
Yes, several walking tours and local events highlight the shop’s influence and the Beat Generation’s legacy.

Is the area accessible?
Charing Cross Road is generally accessible, though some older buildings may have limited step-free access.

Conclusion and Recommendations

Though Better Books is no longer operational, its impact on London’s literary and countercultural landscape endures. The shop’s pioneering embrace of avant-garde literature, radical politics, and cross-disciplinary art left a lasting imprint. Today, visitors can connect with this history by exploring Charing Cross Road’s bookshops, joining literary tours, and attending local readings and performances. For a richer experience, digital resources like the Audiala app offer curated guides and event updates to help you make the most of your literary journey in London (London Tickets).

References

Images and Interactive Media Suggestions:
Include high-quality images of Charing Cross Road bookshops, the historic Better Books site, and scenes from literary walking tours. Use descriptive alt text such as “Better Books location on Charing Cross Road” and “London literary walking tour.”