Interior gallery of a building with arches and paintings, possibly Helena Rubenstein Museum

The Eyal Ofer Pavilion

Eyal Ofer Pavilion Tel Aviv: Comprehensive Visitor Guide

Date: 04/07/2025

Introduction

The Eyal Ofer Pavilion, part of the Tel Aviv Museum of Art, stands as a prominent landmark in Tel Aviv’s dynamic cultural district. Renowned for its architectural heritage and vibrant contemporary art exhibitions, the pavilion offers a rich blend of history, innovation, and accessibility. Originally inaugurated in 1959 as the Helena Rubinstein Pavilion for Contemporary Art, the building has evolved through significant renovations—most notably a major upgrade completed in 2023, funded by the Eyal & Marilyn Ofer Family Foundation (Haaretz). This guide delivers essential information for visitors, including hours, ticketing, architectural highlights, current exhibitions, family programming, accessibility, and tips for making the most of your experience.

Helena Rubinstein cutting ribbon at Tel Aviv Museum art gallery opening January 1959

Works by Joseph Zaritsky and Itzhak Danziger at 9th Ofakim Hadasim exhibition in Tel Aviv Museum of Art 1959

Origins and Architectural Development

The Tel Aviv Museum of Art was established in 1932, initially housed in the former residence of Tel Aviv’s first mayor, Meir Dizengoff, on Rothschild Boulevard. With a growing collection and the city’s vision for a dedicated modern art space, the Helena Rubinstein Pavilion was realized in 1959, funded by philanthropist Helena Rubinstein (Batim IL). Architect Yaakov Rechter designed the pavilion with a modernist sensibility—open-plan galleries, high ceilings, and abundant natural light—creating a flexible canvas for contemporary exhibitions.

Renovation and Modernization

By the late 2010s, the pavilion was in need of modernization. A significant renovation led by Amnon Rechter, son of the original architect, was completed in 2023. This project preserved the building’s architectural integrity while introducing energy-efficient systems, improved climate control, upgraded exhibition technology, and enhanced accessibility features. The renovation also established new visitor amenities, including a café bar and museum shop (Tel Aviv Museum of Art).

The pavilion was renamed the Eyal Ofer Pavilion to honor the pivotal support of the Ofer family, with the foundational role of Helena Rubinstein commemorated within the building (Haaretz).

Visiting Information

Opening Hours

Sunday, Tuesday, Wednesday, Thursday: 10:00 AM – 6:00 PM
Friday and Holiday Eves: 10:00 AM – 2:00 PM
Closed: Mondays and holidays

Always verify hours before your visit as schedules may vary due to special events or holidays (Tel Aviv Museum of Art).

Ticketing

General Admission: 54 NIS
Discounts: Reduced rates for students, seniors, and groups
Children under 18: Free
Family packages and group rates: Available online
Booking: Purchase tickets in advance via the Tel Aviv Museum of Art website

Getting There

Address: 27 Shaul Hamelech Blvd (Tarsat Avenue), Tel Aviv
Public Transportation: Accessible by bus lines 44 and 64 from HaShalom station, or by train to Tel Aviv HaHagana station with a short bus transfer. The pavilion is within walking distance from central Tel Aviv and major cultural sites.
Parking: On-site and nearby public parking lots are available.

Current Exhibitions

”And Yet: Looking at Contemporary Art 1985–2025”

This major exhibition surveys four decades of contemporary art, exploring themes such as urbanism, identity, technology, and the environment. Featuring both established and emerging Israeli and international artists, the exhibition is organized into thematic clusters and includes interactive installations for a hands-on visitor experience.

Details and scheduling: See the official exhibition page.

Recent Highlights

Alberto Giacometti: Beginning, Again: The first comprehensive Giacometti exhibition in Israel, showcased in 2023 (Jewish Business News).

Family-Friendly and Community Programming

Experiential Family Tours: Specially designed for children (ages 3+) and their parents, these guided tours include hands-on workshops and interactive exploration of current exhibitions (Tel Aviv Museum of Art).
Educational Programs: Regular workshops, artist talks, and lectures for all age groups.
Guided Tours: Available in Hebrew and English; advance booking is recommended.

Accessibility and Amenities

Physical Accessibility: Fully wheelchair accessible with elevators, ramps, and accessible restrooms.
Sensory-Friendly Spaces: Quiet areas and seating for those with sensory needs.
Family Facilities: Restrooms with changing tables and stroller-friendly routes.
Visitor Amenities: Café bar, museum shop, free Wi-Fi, and outdoor public spaces.

Nearby Attractions and Suggested Itinerary

The Eyal Ofer Pavilion’s central location in Tel Aviv’s Culture Square places it within walking distance of:

Habima Theatre: Israel’s national theatre
Heichal HaTarbut (Culture Palace): Major concert hall
Rothschild Boulevard: Renowned for Bauhaus architecture, cafés, and vibrant street life
Tel Aviv Museum of Art main building: Classical and modern art collections

Combine your pavilion visit with these sites for a comprehensive cultural experience.

Visitor Experience and Tips

Languages: Exhibition texts are in Hebrew and English; some tours are available in English.
Photography: Allowed (non-flash); check restrictions for specific works.
Best Times: Weekday mornings for a quieter visit; weekends are busier.
Average Visit Duration: 1–2 hours for exhibitions and activities.
Virtual Resources: Explore the virtual tour for a digital preview.

Frequently Asked Questions (FAQ)

Q: What are the pavilion’s opening hours?
A: Sunday, Tuesday, Wednesday, Thursday 10:00 AM–6:00 PM; Friday 10:00 AM–2:00 PM; closed Mondays.

Q: How much do tickets cost?
A: General admission is 54 NIS; discounts available for students, seniors, and groups; children under 18 are free.

Q: Is the pavilion accessible?
A: Yes, with ramps, elevators, and accessible restrooms.

Q: Are guided tours or family activities available?
A: Yes, including family-friendly workshops and tours in Hebrew and English.

Q: How do I get to the pavilion?
A: By bus (44, 64), train (Tel Aviv HaHagana + bus), or on foot from central Tel Aviv.

Summary and Visitor Tips

The Eyal Ofer Pavilion is a cornerstone of Tel Aviv’s cultural landscape, offering a unique mix of architectural heritage and contemporary creativity. Visitors enjoy thoughtfully curated exhibitions, inclusive educational programs, and modern amenities—all in a central, accessible location. Whether you’re an art lover, a curious traveler, or a family seeking enrichment, the pavilion provides an engaging and inspiring experience.

For the most current information on visiting hours, exhibitions, and ticketing, check the official Tel Aviv Museum of Art website. Enhance your visit with the Audiala app for interactive tours, and follow the museum’s social media for updates. Make the Eyal Ofer Pavilion your gateway to Tel Aviv’s vibrant cultural scene.