Theater on Broadway street in Los Angeles with marquee and busy street scene in July 2022

Tower Theater

Tower Theater Los Angeles: Visiting Hours, Tickets, and Historical Significance

Date: 04/07/2025

Introduction

The Tower Theater, located at 802 S Broadway in downtown Los Angeles, is a renowned landmark that celebrates the city’s cinematic history and architectural brilliance. Opened in 1927, it was the first theater in Los Angeles specifically designed for sound films, marking a pivotal moment in the transition to “talkies” with the early screening of “The Jazz Singer.” Conceived by entrepreneur H.L. Gumbiner with architectural design by S. Charles Lee, the Tower Theater blends French Renaissance, Baroque Revival, and Mediterranean influences. Its iconic terra cotta clock tower, marble stairway, crystal chandeliers, and ornate interiors distinguish it as a true movie palace (Theatre Historical Society; Wikipedia; Me Gusta Los Ángeles).

Today, after a careful restoration, the Tower Theater operates as an Apple Store, offering visitors the chance to admire its historic features while enjoying modern amenities. The building is open to the public during retail hours, with opportunities to participate in special events and occasional guided tours that celebrate its cinematic legacy and significance within the Broadway Theatre District (LA Conservancy; Apple Tower Theatre).

This comprehensive guide covers the Tower Theater’s origins, architectural highlights, visiting information, accessibility, nearby attractions, and travel tips—helping you plan an enriching visit to one of Los Angeles’ most treasured historic sites.

Apple Tower Theatre historic building in Downtown Los Angeles

Tower Theater: A Historic Gem in Downtown Los Angeles
Architectural Highlights
Visiting the Tower Theater
Summary and References

Tower Theater: A Historic Gem in Downtown Los Angeles

Origins and Founding Vision

The Tower Theater’s story began in the vibrant 1920s when H.L. Gumbiner envisioned a state-of-the-art movie palace that could rival Broadway’s major studio-owned theaters. He commissioned architect S. Charles Lee in 1926 to design a new theater on the site of the 1911 Garrick Theatre, specifically to showcase sound films—a revolutionary concept at the time (Theatre Historical Society).

Architectural Significance

S. Charles Lee’s design made remarkable use of a compact corner lot, creating a building that stands out for its theatrical elegance and technological innovation. The exterior features a terra cotta clock tower, bronze and wrought iron marquee, and an arched stained glass window. Inside, the theater dazzled with a marble stairway, a 400-bulb crystal chandelier, a cloud-painted dome, and a grand Wurlitzer pipe organ. Technological advances included the Warner Brothers Vitaphone sound system (the first in LA for “talkies”), air conditioning, a soundproof crying room, an electronic seat indicator, and more (UCLA Digital Humanities).

Visiting Information

Hours

Apple Tower Theatre Retail Hours:
Monday–Saturday: 10:00 AM – 8:00 PM
Sunday: 11:00 AM – 6:00 PM
Hours may vary during holidays or special events. Always confirm via the official website.

Tickets

General Admission: Free (retail operation)
Special Events & Workshops: May require advance registration or tickets, available online or at the store.
Guided Tours: Offered periodically through preservation groups like LA Conservancy or the Los Angeles Historic Theatre Foundation; check their websites for schedules.

Accessibility

Fully wheelchair-accessible with elevators and accessible restrooms.
Service animals are welcome.
Staff are available to assist visitors with disabilities.

Travel Tips and Parking

Public Transit:
Closest Metro stop: Pershing Square Station (Red & Purple Lines; ~5-minute walk). Multiple bus lines serve Broadway.
Parking:
Paid lots and garages within two blocks; street parking is limited.
Ride-Sharing:
Uber, Lyft, and other services highly recommended for convenience.

Nearby Attractions and Guided Tours

The Tower Theater is part of Los Angeles’ historic Broadway Theatre District, home to iconic venues like the Orpheum Theatre, Million Dollar Theatre, and the Los Angeles Theatre. The area also features the Bradbury Building, Grand Central Market, and Walt Disney Concert Hall. The LA Conservancy and local organizations occasionally offer walking tours that include the Tower Theater (LA Conservancy).

Throughout its history, the Tower Theater served as a vibrant cultural hub, pioneering family-friendly features like the crying room and hosting both movies and community events. Its design and programming reflected the diversity and dynamism of Los Angeles (Theatre Historical Society).

Preservation and Legacy

After decades of decline and alternate uses, a major restoration in partnership with Foster + Partners and preservation groups returned the Tower Theater to its original splendor. The adaptive reuse as an Apple Store has preserved its architectural integrity and opened it to a new generation of Angelenos and visitors (LA Conservancy).

Notable Events and Modern Recognition

The Tower Theater holds distinction as the first LA venue built for sound films and the first to screen “The Jazz Singer” before its official New York premiere, establishing it as a key player in cinematic history. Restoration efforts have earned awards and broad recognition from preservationists and historians (Wikipedia; Historic Theatres).

Frequently Asked Questions (FAQ)

Q: What are the Tower Theater’s visiting hours?
A: Generally, 10:00 AM – 8:00 PM (Mon–Sat), 11:00 AM – 6:00 PM (Sun). Check the official website for updates.

Q: Is there an admission fee?
A: Admission is free; special events may require tickets.

Q: Is the Tower Theater accessible?
A: Yes, fully accessible with elevators and accessible restrooms. Service animals are welcome.

Q: Are guided tours available?
A: Offered occasionally by preservation groups. Consult LA Conservancy or the Los Angeles Historic Theatre Foundation.

Q: Can I take photographs inside?
A: Yes, for personal use. Tripods or professional equipment may require permission.

Architectural Highlights

Exterior Design and Façade

The Tower Theater’s exterior is a masterwork of French Renaissance and Baroque Revival architecture, featuring ornate terra cotta, a distinctive blade sign, and what remains of the original clock tower (Historic Theatre Photos; Cinema Treasures).

Interior Layout and Innovations

Despite a compact footprint, the Tower Theater once seated over 900 patrons. Its Paris Opera House-inspired auditorium, marble stairway, and intricate plasterwork remain highlights (Wikipedia).

Restoration and Adaptive Reuse

The 2019–2021 restoration returned the building’s grand interiors and exterior features to their former glory. The adaptive reuse as a flagship Apple Store preserved the historic fabric while introducing new functions and amenities (Apple Tower Theatre).

Visitor Experience

Guests can explore the grand staircase, balcony, and restored auditorium. Interpretive displays and digital kiosks provide historical context. Photography is encouraged, and staff are available for questions.

Practical Information

Safety and Etiquette

Downtown Los Angeles is generally safe during the day. Stay aware of your surroundings, secure valuables, and follow theater guidelines: avoid touching historic features, and do not bring food or drink into most areas.

Suggested Itineraries

Consider a morning visit to the Tower Theater, lunch at Grand Central Market, and an afternoon exploring the Bradbury Building or nearby museums. Walking tours of the Broadway Theatre District provide additional insights into LA’s architectural and cultural heritage.

Shopping and Souvenirs

The Apple Store offers exclusive Los Angeles-themed merchandise featuring the Tower Theater’s iconic façade. Proceeds support ongoing preservation efforts.

Summary

The Tower Theater is a testament to Los Angeles’ pioneering role in cinematic and architectural innovation. Its history as the city’s first sound film theater and its stunning design by S. Charles Lee make it a must-see cultural landmark. The careful restoration and adaptive reuse as an Apple Store have preserved its grandeur and opened it to new audiences, while curated events and tours keep its legacy alive.

Accessible public transport, free admission, and accommodations for visitors with disabilities make visiting easy. Whether you’re drawn by its ornate interiors or its role in film history, the Tower Theater offers a unique window into LA’s golden age of cinema and its continuing cultural vitality (LA Conservancy; Theatre Historical Society).

References

For real-time updates on hours, events, and tours, consult the official Apple Tower Theatre website and related preservation groups. For more insider tips, download the Audiala app and follow us on social media.