White Magnolia Plaza skyscraper view from Shangqiu road in Shanghai

Sinar Mas Center

Sinar Mas Center Shanghai: Visiting Hours, Tickets, and Complete Guide to Historical Sites

Date: 14/06/2025

Introduction

The Sinar Mas Center, also referred to as White Magnolia Plaza, stands as a striking symbol of Shanghai’s rapid modernization and urban renaissance. Located at the confluence of the Huangpu River and Suzhou Creek in the North Bund area of Hongkou District, this 320-meter architectural marvel blends cutting-edge design with the city’s storied past. As a pivotal anchor in the ongoing revitalization of the North Bund, the Sinar Mas Center offers visitors panoramic skyline views, immersive cultural experiences, and convenient access to both historical and contemporary attractions (Skidmore, Owings & Merrill Project Overview, The Travel Intern).

This comprehensive guide covers everything you need to know about visiting the Sinar Mas Center, from ticketing and observation deck details to travel tips, amenities, accessibility, and nearby points of interest.

Historical Background & Architectural Significance

Development & Vision

The Sinar Mas Center was developed by the Sinar Mas Group and designed by the globally acclaimed firm Skidmore, Owings & Merrill (SOM). Its central tower, completed in the late 2010s, was inspired by Shanghai’s city flower, the magnolia, and features a shimmering façade with perforated metal light shelves for optimized daylight and sustainability (SOM Project Overview). The complex includes Grade-A offices, a luxury hotel, expansive retail areas, and public amenities, including the open-air observation deck, “The Stage” (Skyscraper Center, SmartShanghai).

Urban Context

Strategically sited in Hongkou District—an area known for its multicultural history and role as a haven for Jewish refugees in the early 20th century—the Sinar Mas Center contributes to the district’s transformation from industrial roots to a vibrant commercial and cultural hub. Its seamless integration with public transit and green spaces exemplifies urban renewal efforts in Shanghai (Discover China Guide).

Visiting Information: Hours, Tickets, and Entry

Complex Hours

Public Areas (Retail, Dining): 10:00 AM – 10:00 PM daily
Observation Deck (“The Stage”): 10:00 AM – 9:00 PM (last entry 8:30 PM)

The Stage Observation Deck

Hours: Multiple daily time slots; sunset (16:30–19:30) is most popular (SmartShanghai)
Ticket Prices: Adults 230 RMB (early bird: 150 RMB), children (100–140cm) 110 RMB, under 1m free
Purchase: Online via Trip.com (English) or Dianping (Chinese); advance booking recommended during weekends and holidays

Entry & Accessibility

Observation Deck Entrance: LG1/B1 level, with clear signage and staff assistance (SmartShanghai Venue)
General Accessibility: Fully wheelchair accessible, with elevators, ramps, and accessible restrooms throughout

Getting There & Navigating the Complex

Location

Address: 501 Dongdaming Road, near Xinjian Road, Hongkou District, Shanghai (Skyscraper Center)
Metro: Line 12, International Cruise Terminal Station, Exit 4 (5-minute walk)
Alternate Metro: Hongkou Football Stadium (Line 3/8); Dalian Road Station (Line 4)
Taxi/Ride-hailing: Use building name in Chinese (上海白玉兰广场) for easy navigation

Layout

Complex: Three towers connected by a multi-level podium
Tower 1: 320m, 65 floors, main office and observation deck
Podium: Three retail and dining levels, plus two underground floors with parking and metro connections

Experience at The Stage Observation Deck

Journey Up

After ticket validation, visitors take high-speed elevators to the rooftop. The ascent is modern and swift, leading to the open-air deck with sunglasses available on sunny days (SmartShanghai).

Views & Highlights

The Stage provides unobstructed 360-degree views of Shanghai’s cityscape, including The Bund, Lujiazui, and the Huangpu River. The open-air setting is ideal for immersive photography and offers a unique vantage point atop what was originally a helicopter landing pad.

Shopping, Dining, and Leisure

Retail Experience

Sinar Mas Plaza features a vast array of international and local brands across its shopping mall. Natural light, open spaces, and a variety of boutiques create a dynamic retail environment (Trip.com Moments).

Dining Options

Choose from upscale restaurants with river views, casual cafes, and family-friendly food courts. Several venues offer panoramic vistas, making them ideal for scenic meals and business lunches.

Events & Entertainment

Regular exhibitions, pop-up events, and children’s play areas keep the atmosphere lively. The North Bund’s riverside parks provide additional space for leisure and relaxation.

Practical Tips for Visitors

Best Times: Weekdays and early mornings to avoid crowds; sunset for photography; spring/autumn for pleasant weather (KKday)
Payment: International credit cards, Alipay, WeChat Pay widely accepted; carry some RMB for small vendors
Language: English signage is standard; translation apps or basic Mandarin phrases are helpful
Facilities: Free Wi-Fi, modern restrooms, information desks with English-speaking staff, stroller and wheelchair accessibility (The Helpful Panda)
Safety: Security checks at entrances; well-monitored and maintained

Sustainability & Innovation

The Sinar Mas Center is a model for sustainable high-rise development. Energy-efficient façades, daylight optimization, green roofs, and advanced waste reduction are part of its design. The complex supports urban biodiversity and environmental stewardship (SOM Project Overview).

Nearby Attractions

The Bund: Iconic historic waterfront, a short walk along the riverside promenade
Lujiazui: Shanghai’s financial district, visible across the river
North Bund Greenland: Riverside park with art installations
Shanghai Jewish Refugees Museum: Explore the district’s multicultural past (Travel Intern)

Frequently Asked Questions (FAQ)

Q: What are the visiting hours for The Stage observation deck?
A: Multiple daily slots; most popular is 16:30–19:30.

Q: How can I purchase tickets for The Stage?
A: Buy online via Trip.com (English) or Dianping (Chinese); advance booking recommended.

Q: Is the observation deck wheelchair accessible?
A: Yes, with elevators and ramps throughout.

Q: Are there guided tours?
A: Guided tours are occasionally available for the entire complex; check the official website for updates.

Q: Are there dining options with views?
A: Yes, several restaurants offer panoramic river and skyline views.

Essential Visitor Information

Address: 501 Dongdaming Road, Hongkou District, Shanghai
Observation Deck Tickets: Adults 230 RMB (discounts available), children 110 RMB, under 1m free
Transport: Metro Line 12 (International Cruise Terminal), taxis, ride-hailing; on-site parking
Facilities: Accessible restrooms, Wi-Fi, information desks, retail, dining
Nearby: The Bund, Lujiazui, riverside parks, museums

Summary and Recommendations

The Sinar Mas Center epitomizes the dynamic fusion of Shanghai’s historical legacy and forward-looking architecture. With its breathtaking observation deck, vibrant shopping and dining, and commitment to sustainability, it offers a comprehensive urban experience for business travelers, tourists, and locals alike. Advance ticket booking is recommended for The Stage, especially for sunset visits and weekends. Enhance your Shanghai journey by exploring nearby historical and cultural sites, and use travel apps like Audiala for real-time updates and personalized tips (SOM Project Overview, SmartShanghai, The Travel Intern, Trip.com Moments).

Additional Resources & Official Links

Call to Action

Ready to experience Shanghai’s skyline from its most impressive vantage point? Download the Audiala app for real-time updates, exclusive deals, and customized travel tips. Follow Sinar Mas Center on social media for event news and share your photos with #SinarMasCenterShanghai. Plan your visit, book tickets online, and immerse yourself in the city’s architectural and cultural brilliance!