J
Wall climbing robots displayed at Japanese Industry Pavilion during Shanghai Expo

Japanese Industry Pavilion Of Expo 2010

Shanghai, Peoples Republic Of China

Japanese Industry Pavilion at Expo 2010 Shanghai: Visiting Hours, Tickets, and Complete Guide

Date: 04/07/2025

Introduction

Expo 2010 Shanghai, the largest World Expo in history, took place from May 1 to October 31, 2010, attracting more than 73 million visitors and participation from over 190 countries and 50 international organizations (TravelChinaGuide). Among the event’s most celebrated installations was the Japanese Industry Pavilion—“Zi Can Dao” (紫蚕岛, “Purple Silkworm Island”)—an architectural and cultural marvel representing Japan’s dedication to sustainability, technological innovation, and cultural diplomacy.

With its distinctive purple cocoon-like design, the pavilion embodied the Expo’s core theme, “Better City, Better Life,” and symbolized transformation, environmental harmony, and the fusion of traditional Japanese aesthetics with futuristic technology (Designboom). This comprehensive guide explores the pavilion’s historical context, architectural highlights, exhibition themes, visitor experience, and enduring legacy, providing travelers and cultural enthusiasts with everything needed for an informed visit—whether in person or virtually.

Contents

Historical Context of Expo 2010 Shanghai

Expo 2010 marked the first time the World Expo was hosted in China, and it set records for size, participation, and visitor numbers (TravelChinaGuide). The site spanned 5.28 square kilometers along the Huangpu River and was divided into the Pudong and Puxi zones. The Japanese Industry Pavilion was prominently located in the Pudong area, emphasizing Japan’s vital role in global urban innovation.


Expo Theme and Japanese Pavilion Vision

Centered on the theme “Better City, Better Life,” Expo 2010 encouraged dialogue on sustainable urbanization, technological progress, and global cooperation. The Japanese Industry Pavilion advanced this vision by focusing on how technology and human emotion can coexist to create cleaner, more harmonious cities (CCTV). Its concept, “Harmony Between Human Heart and Technology,” extended the ideas introduced at Expo 2005 Aichi, blending “Nature’s Wisdom” with future-focused innovation (Expo2010China.hu).


Pavilion Design and Sustainability

Architectural Innovation

The pavilion’s architecture was inspired by the cocoon—symbolizing transformation and the nurturing of new relations between Japan and China. Its organic, undulating purple form stood out among the Expo’s national pavilions (Designboom).

Eco-Friendly Features

Sustainability was at the heart of the pavilion’s design:

  • Solar Technology: The double-layer membrane exterior integrated solar panels, generating renewable energy to power the pavilion.
  • Rainwater Collection: A rainwater system regulated the building temperature by spraying water onto the facade.
  • Recycled Materials: Construction utilized eco-friendly materials, minimizing environmental impact.
  • Energy Efficiency: Passive solar design, natural ventilation, and energy-saving lighting reduced the structure’s carbon footprint (Expo2010China.hu).

Exhibition Themes and Visitor Experience

Thematic Journey: Past, Present, and Future

The pavilion guided visitors through three zones:

  1. Past: Showcased traditional Japanese crafts and industry roots.
  2. Present: Highlighted contemporary achievements in electronics, robotics, and mobility.
  3. Future: Explored sustainable urban living, smart technologies, and environmental solutions (CCTV).

Interactive Technologies

  • Robotics: Humanoid robots welcomed visitors, provided information, and performed violin concerts, demonstrating Japan’s prowess in robotics and automation.
  • Green Tech: Working models of solar panels, wind turbines, and water recycling systems illustrated Japan’s commitment to eco-friendly innovation.
  • Smart Living: Smart homes and intelligent mobility solutions showcased the integration of technology in daily life.

Cultural Programming

  • Performances: The pavilion hosted musical performances and robot-assisted theater, including a unique show about the red ibis—a symbol of ecological cooperation between Japan and China (Expo2010China.hu).
  • Culinary Experience: The on-site restaurant, 紫 MURASAKI, served authentic kaiseki-ryori, offering visitors a taste of Japanese culinary heritage (kikkoman.com).

Visitor Engagement

  • Smile Project: Visitors could record their smiles; the happiest smile was honored monthly, reinforcing the pavilion’s message of emotional well-being.
  • Cultural Artifacts: The display of a Monk Jianzhen statue underscored the cross-cultural ties between Japan and China.

Practical Visitor Information

Pavilion Hours

  • Standard Opening: Daily from 9:00 AM to 9:00 PM during Expo 2010.
  • Last Entry: Typically 30 minutes before closing (TravelChinaGuide).

Tickets

  • Admission: Pavilion access was included with general Expo tickets, available online and at the venue.
  • Pricing: Standard adult tickets cost around 160 RMB (~25 USD), with discounts for students, seniors, and groups.
  • Reservations: Due to high demand, advance booking and use of on-site reservation machines was recommended.

Accessibility

  • Facilities: The pavilion was fully accessible, providing ramps, elevators, and accessible restrooms.
  • Guides: Multilingual staff and guides were available.

Transportation

  • Metro Access: The Expo site was served by Shanghai Metro Line 8 and Line 13, with the China Art Museum station nearby.
  • Expo Shuttle: Shuttle buses and pedestrian walkways connected major attractions.

Tips for Visitors

  • Arrive early or late in the day to avoid crowds.
  • Allocate at least 1-2 hours for a full experience.
  • Wear comfortable shoes for extensive walking.
  • Check for special events, such as Japan National Pavilion Day (June 12, 2010), featuring traditional ceremonies and performances.

Amenities

  • Dining: Restaurant and snack bar featuring Japanese cuisine.
  • Souvenirs: Technology-themed gifts and Expo memorabilia.
  • Rest Areas & Charging: Ample seating and phone charging stations throughout the pavilion.

Cultural Significance and Diplomatic Impact

The Japanese Industry Pavilion was more than an exhibition; it was a platform for soft power, fostering hospitality, showcasing advanced technology, and strengthening Japan-China relations (Designboom). Its mix of tradition, innovation, and cross-cultural storytelling made it a diplomatic gesture and a highlight of Expo 2010 (uscpublicdiplomacy.org).


Pavilion Legacy and Current Status

After the Expo closed, the Japanese Industry Pavilion was dismantled, but its influence persists through ongoing collaborations between Japan and China and in Shanghai’s transformation into a global hub for innovation and culture (ScienceDirect). The former Expo site now houses major attractions such as the China Art Museum, World Expo Museum, and Expo Culture Park, keeping the spirit of Expo 2010 alive for new generations (shanghaideeptour.com).


Frequently Asked Questions (FAQ)

Q: What were the visiting hours for the Japanese Industry Pavilion during Expo 2010?
A: The pavilion operated daily from 9:00 AM to 9:00 PM, with last entry typically 30 minutes before closing.

Q: Are tickets still available for the Japanese Industry Pavilion?
A: No, the pavilion was a temporary Expo installation and closed after October 31, 2010. However, exhibits and archives are available in Shanghai museums.

Q: Was the pavilion accessible to visitors with disabilities?
A: Yes, it offered ramps, elevators, accessible restrooms, and multilingual support.

Q: How could visitors get to the pavilion?
A: The Expo site was accessible via Shanghai Metro (Line 8, Line 13), shuttle buses, and pedestrian walkways.

Q: What are some nearby attractions today?
A: China Art Museum, World Expo Museum, Expo Culture Park, and the Bund are all easily accessible from the former Expo site.

Q: What was unique about the pavilion’s design?
A: Its purple cocoon-like architecture symbolized transformation and harmony, while eco-friendly features demonstrated practical green innovation.


Conclusion

The Japanese Industry Pavilion at Expo 2010 Shanghai was a triumph of design, innovation, and cultural diplomacy. From its eco-friendly architecture to its interactive exhibits and robot-hosted performances, the pavilion embodied Japan’s vision for a harmonious, sustainable urban future. Its legacy lives on through Shanghai’s renewed cityscape and the ongoing dialogue between Japan and China on technology and cultural exchange.

To enhance your travel experience and stay informed about Shanghai’s evolving cultural scene, consider using the Audiala app for interactive guides, maps, and the latest updates on Expo heritage sites. For more in-depth content, explore related articles and connect with us on social media.


Visuals

Alt text: Exterior view of the Japanese Industry Pavilion with its distinctive purple cocoon-like architecture during Expo 2010 Shanghai.

Alt text: Expo Axis pedestrian walkway connecting major pavilions at Expo 2010 Shanghai.



Sources and Further Reading


Visit The Most Interesting Places In Shanghai

1933 Old Millfun
1933 Old Millfun
50 Moganshan Road
50 Moganshan Road
Astor House Hotel
Astor House Hotel
Aurora Plaza
Aurora Plaza
Aurora University
Aurora University
|
  Australian Consulate-General In Shanghai, China (People'S Republic Of)
| Australian Consulate-General In Shanghai, China (People'S Republic Of)
Bank Of China Building
Bank Of China Building
Bank Of China Tower, Shanghai
Bank Of China Tower, Shanghai
Bank Of Shanghai Headquarters
Bank Of Shanghai Headquarters
Bank Of Taiwan Building
Bank Of Taiwan Building
Binjiang Forest Park
Binjiang Forest Park
Bocom Financial Towers
Bocom Financial Towers
Broadway Mansions
Broadway Mansions
Caihongwan Park
Caihongwan Park
Caohejing Hi-Tech Park Station
Caohejing Hi-Tech Park Station
Caoyang Road Station
Caoyang Road Station
Changfeng Park
Changfeng Park
Changshu Road Station
Changshu Road Station
Chengqiao Town
Chengqiao Town
Chenjia
Chenjia
|
  Children'S Hospital Of Fudan University
| Children'S Hospital Of Fudan University
China Merchants Bank Building
China Merchants Bank Building
Chongming–Qidong Yangtze River Bridge
Chongming–Qidong Yangtze River Bridge
City God Temple Of Shanghai
City God Temple Of Shanghai
Cloud Nine
Cloud Nine
Consulate-General Of Germany, Shanghai
Consulate-General Of Germany, Shanghai
Consulate General Of Hungary In Shanghai
Consulate General Of Hungary In Shanghai
Consulate-General Of Japan, Shanghai
Consulate-General Of Japan, Shanghai
Consulate-General Of Russia In Shanghai
Consulate-General Of Russia In Shanghai
Consulate General Of South Korea, Shanghai
Consulate General Of South Korea, Shanghai
Dajing Ge Pavilion
Dajing Ge Pavilion
Damuqiao Road Station
Damuqiao Road Station
Daning Lingshi Park
Daning Lingshi Park
Dapu Road Tunnel
Dapu Road Tunnel
Donghai Bridge
Donghai Bridge
Donghai Building
Donghai Building
Donghua University
Donghua University
Dongjing Station
Dongjing Station
Dongzhaojing Park
Dongzhaojing Park
Duolun Road
Duolun Road
East China Normal University
East China Normal University
East China University Of Political Science And Law
East China University Of Political Science And Law
Expo Axis
Expo Axis
Fangta Park
Fangta Park
Fengjing Railway Station
Fengjing Railway Station
Fengqiao Road Station
Fengqiao Road Station
Former Liaison Office Of The Central Committee Of The Communist Party Of China And The Central Military Commission
Former Liaison Office Of The Central Committee Of The Communist Party Of China And The Central Military Commission
Former Residence Of Ba Jin
Former Residence Of Ba Jin
Former Residence Of Sun Yat-Sen In Shanghai
Former Residence Of Sun Yat-Sen In Shanghai
Former Residence Of Zhou Enlai In Shanghai
Former Residence Of Zhou Enlai In Shanghai
Fudan University Shanghai Cancer Center
Fudan University Shanghai Cancer Center
Fudan University Shanghai Medical College
Fudan University Shanghai Medical College
Glen Line Building
Glen Line Building
Global Harbor
Global Harbor
Gongkang Road Station
Gongkang Road Station
Grand Cinema
Grand Cinema
Grand Gateway Shanghai
Grand Gateway Shanghai
Grave Of Song Jiaoren
Grave Of Song Jiaoren
Gucun Park
Gucun Park
Guilin Road Station
Guilin Road Station
Hailun Road Station
Hailun Road Station
Hechuan Road Station
Hechuan Road Station
Hengliaojing
Hengliaojing
Hengshan Road Station
Hengshan Road Station
Hongkou Football Stadium
Hongkou Football Stadium
Hongmei Road Station
Hongmei Road Station
Hongqiao Railway Station Station
Hongqiao Railway Station Station
Huadong Hospital
Huadong Hospital
Huangdu Railway Station
Huangdu Railway Station
Huangpu Theatre
Huangpu Theatre
Huashan Hospital
Huashan Hospital
Huaxin Town
Huaxin Town
Iapm Mall
Iapm Mall
International Peace Maternity & Child Health Hospital
International Peace Maternity & Child Health Hospital
Jade Buddha Temple
Jade Buddha Temple
Japan Pavilion Of Expo 2010
Japan Pavilion Of Expo 2010
Japanese Industry Pavilion Of Expo 2010
Japanese Industry Pavilion Of Expo 2010
Jiangpu Park Station
Jiangpu Park Station
Jiangpu Road Station
Jiangpu Road Station
Jiangwan Sports Center
Jiangwan Sports Center
Jiangwan Town Station
Jiangwan Town Station
Jin Mao Tower
Jin Mao Tower
Jing An Kerry Centre
Jing An Kerry Centre
|
  Jing'An Temple
| Jing'An Temple
|
  Jing'An Temple Station
| Jing'An Temple Station
Jinhui Gang
Jinhui Gang
Jinjiang Park Station
Jinjiang Park Station
Jinshan Sports Centre
Jinshan Sports Centre
Jinshanwei Town
Jinshanwei Town
Jufeng Road Station
Jufeng Road Station
K11
K11
Liantang
Liantang
Lingzhao Xincun Station
Lingzhao Xincun Station
Lippo Plaza
Lippo Plaza
Long Museum
Long Museum
Longxi Road Station
Longxi Road Station
Loushanguan Road Station
Loushanguan Road Station
Lu Xun Park
Lu Xun Park
|
  Lu Xun'S Tomb
| Lu Xun'S Tomb
Luban Road Station
Luban Road Station
Lujiazui Park
Lujiazui Park
Lujiazui Subdistrict
Lujiazui Subdistrict
Lunghua Civilian Assembly Center
Lunghua Civilian Assembly Center
Lupu Bridge
Lupu Bridge
Madame Tussauds Shanghai
Madame Tussauds Shanghai
Malu
Malu
Mausoleum Of Soong Ching Ling
Mausoleum Of Soong Ching Ling
Meilong Railway Station
Meilong Railway Station
Meilong Town
Meilong Town
Metropol Cinema
Metropol Cinema
Mexico Pavilion
Mexico Pavilion
Minhang Development Zone Station
Minhang Development Zone Station
Minpu Bridge
Minpu Bridge
Minsheng Road Station
Minsheng Road Station
Museum Of Contemporary Art Shanghai
Museum Of Contemporary Art Shanghai
Nanpu Bridge
Nanpu Bridge
Nanqiao Town
Nanqiao Town
Nanxiang
Nanxiang
Nanxiang Station
Nanxiang Station
Naval Medical University
Naval Medical University
Netherlands Pavilion Of Expo 2010
Netherlands Pavilion Of Expo 2010
Nissin Building
Nissin Building
|
  No.3 People'S Hospital Affiliated To Shanghai Jiao Tong University School Of Medicine
| No.3 People'S Hospital Affiliated To Shanghai Jiao Tong University School Of Medicine
Ohel Rachel Synagogue
Ohel Rachel Synagogue
Old City Of Shanghai
Old City Of Shanghai
One Lujiazui
One Lujiazui
Oriental Pearl Tower
Oriental Pearl Tower
Pacific Hotel Shanghai
Pacific Hotel Shanghai
Pagoda At Xingshengjiao Temple
Pagoda At Xingshengjiao Temple
Park Hotel
Park Hotel
|
  People'S Park
| People'S Park
|
  People'S Square
| People'S Square
Pillbox Of No. 7 Bridge, Caobao Road
Pillbox Of No. 7 Bridge, Caobao Road
Plaza 66
Plaza 66
Port Of Shanghai
Port Of Shanghai
Power Station Of Art
Power Station Of Art
Puji Bridge (Shanghai)
Puji Bridge (Shanghai)
Qing Pu Prison
Qing Pu Prison
Qiuxia Garden
Qiuxia Garden
Qizhong Forest Sports City Arena
Qizhong Forest Sports City Arena
Qushui Garden
Qushui Garden
Radisson Blu Hotel Shanghai New World
Radisson Blu Hotel Shanghai New World
Red House Hospital
Red House Hospital
Renji Hospital
Renji Hospital
Ruijin Hospital
Ruijin Hospital
|
  Saint Joseph'S Church
| Saint Joseph'S Church
|
  Saint Peter'S Church
| Saint Peter'S Church
Shanghai Botanical Garden
Shanghai Botanical Garden
Shanghai Changzheng Hospital
Shanghai Changzheng Hospital
Shanghai Chenshan Botanical Garden
Shanghai Chenshan Botanical Garden
Shanghai Chest Hospital
Shanghai Chest Hospital
|
  Shanghai Children'S Hospital
| Shanghai Children'S Hospital
Shanghai Concert Hall
Shanghai Concert Hall
Shanghai Disneyland Park
Shanghai Disneyland Park
Shanghai East Hospital
Shanghai East Hospital
Shanghai General Hospital
Shanghai General Hospital
Shanghai Grand Theatre
Shanghai Grand Theatre
Shanghai History Museum
Shanghai History Museum
Shanghai Hongqiao International Airport
Shanghai Hongqiao International Airport
Shanghai Ifc
Shanghai Ifc
Shanghai Indoor Stadium
Shanghai Indoor Stadium
Shanghai Indoor Stadium Station
Shanghai Indoor Stadium Station
Shanghai Institute Of Visual Art
Shanghai Institute Of Visual Art
Shanghai International Circuit
Shanghai International Circuit
Shanghai International Studies University
Shanghai International Studies University
Shanghai Jiao Tong University Xuhui Campus
Shanghai Jiao Tong University Xuhui Campus
Shanghai Library
Shanghai Library
Shanghai Maritime University
Shanghai Maritime University
Shanghai Metro Museum
Shanghai Metro Museum
Shanghai Municipal Government Building Of The Republic Of China
Shanghai Municipal Government Building Of The Republic Of China
Shanghai Municipal Museum
Shanghai Municipal Museum
Shanghai Museum
Shanghai Museum
Shanghai Museum Of Arts And Crafts
Shanghai Museum Of Arts And Crafts
Shanghai Natural History Museum
Shanghai Natural History Museum
|
  Shanghai Ninth People'S Hospital
| Shanghai Ninth People'S Hospital
Shanghai No.1 Department Store
Shanghai No.1 Department Store
Shanghai Ocean University
Shanghai Ocean University
Shanghai Oriental Art Center
Shanghai Oriental Art Center
Shanghai Oriental Sports Center
Shanghai Oriental Sports Center
Shanghai Pulmonary Hospital
Shanghai Pulmonary Hospital
Shanghai Race Club
Shanghai Race Club
Shanghai Railway West Station Station
Shanghai Railway West Station Station
Shanghai Science And Technology Museum
Shanghai Science And Technology Museum
Shanghai Songjiang Railway Station
Shanghai Songjiang Railway Station
Shanghai Theatre Academy
Shanghai Theatre Academy
Shanghai Tower
Shanghai Tower
Shanghai University
Shanghai University
Shanghai University Of Finance And Economics
Shanghai University Of Finance And Economics
Shanghai University Station
Shanghai University Station
Shanghai Urban Planning Exhibition Center
Shanghai Urban Planning Exhibition Center
Shanghai Wheelock Square
Shanghai Wheelock Square
Shanghai Yangtze River Tunnel And Bridge
Shanghai Yangtze River Tunnel And Bridge
Shanghai Zhonghui Building
Shanghai Zhonghui Building
Shanghai Zoo
Shanghai Zoo
Shanghaitech University
Shanghaitech University
Sheshan
Sheshan
Sheshan Basilica
Sheshan Basilica
Shimao International Plaza
Shimao International Plaza
Shuicheng Road Station
Shuicheng Road Station
Sijing Town
Sijing Town
Sinar Mas Center
Sinar Mas Center
Siping Road Station
Siping Road Station
Site Of The Central Committee Of The Communist Party Of China
Site Of The Central Committee Of The Communist Party Of China
Songjiang Mosque
Songjiang Mosque
Songjiang University Town Station
Songjiang University Town Station
Songjiang Xincheng Station
Songjiang Xincheng Station
Songpu Bridge
Songpu Bridge
Spain Pavilion
Spain Pavilion
|
  St. John'S University
| St. John'S University
Sweden Pavilion
Sweden Pavilion
Taipingqiao Park
Taipingqiao Park
Thames Town
Thames Town
The Bank Of China, Hongkew Branch
The Bank Of China, Hongkew Branch
The Water House
The Water House
Tiantong Road Station
Tiantong Road Station
Tianzifang
Tianzifang
Tilanqiao Prison
Tilanqiao Prison
Tinglin Town
Tinglin Town
Toa Dobunshoin University
Toa Dobunshoin University
Uk Pavilion
Uk Pavilion
University Of Shanghai
University Of Shanghai
University Of Shanghai For Science And Technology
University Of Shanghai For Science And Technology
Usa Pavilion
Usa Pavilion
Voyage To The Crystal Grotto
Voyage To The Crystal Grotto
Waibaidu Bridge
Waibaidu Bridge
Waihuanlu Station
Waihuanlu Station
Weining Road Station
Weining Road Station
Wenzaobang
Wenzaobang
West Bund Museum
West Bund Museum
|
  West Yan'An Road Station
| West Yan'An Road Station
West Youyi Road Station
West Youyi Road Station
Wukang Mansion
Wukang Mansion
Xinhe Town
Xinhe Town
Xinhua Hospital
Xinhua Hospital
Xinqiao Railway Station
Xinqiao Railway Station
Xinzha Road Station
Xinzha Road Station
Xinzhuang Town
Xinzhuang Town
Xujiahui Observatory
Xujiahui Observatory
Xujiahui Station
Xujiahui Station
Xujing Town
Xujing Town
Xupu Bridge
Xupu Bridge
Yangpu Bridge
Yangpu Bridge
Yangshupu Power Plant
Yangshupu Power Plant
Yexie Town
Yexie Town
Yili Road Station
Yili Road Station
Yishan Road Station
Yishan Road Station
Yokohama Specie Bank Building
Yokohama Specie Bank Building
Yu Garden
Yu Garden
Yuanshen Sports Centre Stadium
Yuanshen Sports Centre Stadium
Yunshan Road Station
Yunshan Road Station
Zhabei Park
Zhabei Park
Zhangyan Town
Zhangyan Town
Zhaojiabang Road Station
Zhaojiabang Road Station
Zhaoxiang
Zhaoxiang
Zhenru Station
Zhenru Station
Zhenru Temple
Zhenru Temple
Zhongchun Road Station
Zhongchun Road Station
Zhongshan Hospital
Zhongshan Hospital
Zhongshan Park
Zhongshan Park
Zhongtan Road Station
Zhongtan Road Station
Zuibaichi
Zuibaichi