Jones AT&T Stadium Visiting Hours, Tickets, and Travel Guide: Lubbock Historical Sites
Date: 14/06/2025
Introduction
Located at the heart of Texas Tech University in Lubbock, Texas, Jones AT&T Stadium stands as a premier collegiate venue renowned for its rich history, vibrant game day traditions, and significant role within the university and the broader West Texas community. Since opening in 1947, the stadium has evolved from a 27,000-seat facility into a modern sports landmark boasting a capacity exceeding 60,000. Its Spanish Renaissance architectural style, storied athletic achievements, and community events make Jones AT&T Stadium a destination for sports fans, history buffs, and visitors seeking to explore Lubbock’s cultural heritage.
This guide details everything you need to know about visiting Jones AT&T Stadium, including its history, visiting hours, ticketing options, accessibility features, parking, amenities, and notable nearby attractions. Whether you’re attending a Texas Tech Red Raiders football game, exploring the campus, or interested in Lubbock’s historical sites, this comprehensive resource will help you plan an unforgettable visit.
For official schedules, ticket purchasing, and the most up-to-date visitor information, refer to the Texas Tech Athletics website.
Contents
- Historical Overview
- Origins and Development
- Architectural Features
- Expansion and Modernization
- Naming Rights and Partnerships
- Community and Cultural Significance
- Notable Events and Records
- Recent and Upcoming Developments
- Planning Your Visit
- Stadium Visiting Hours
- Ticketing Information
- Accessibility and Guest Services
- Parking and Transportation
- Entry Policies and Security
- Amenities and Gameday Experience
- Seating Options
- Concessions, Merchandise, and Facilities
- Technology and Connectivity
- Pre-Game Entertainment and Fan Engagement
- Nearby Lubbock Historical Sites and Attractions
- Frequently Asked Questions (FAQ)
- Summary and Travel Tips
- References
Historical Overview
Origins and Development
Jones AT&T Stadium, initially known as Clifford B. and Audrey Jones Stadium, was constructed following World War II, thanks to a $100,000 donation (equivalent to over $1.4 million in 2024) from Texas Tech University’s third president and his wife. The stadium opened on November 29, 1947, with Texas Tech defeating Hardin–Simmons 14–6. Its original capacity of 27,000 reflected the growing ambitions of the university’s football program and the Lubbock community, and the facility has remained central to campus life ever since.
Architectural Features
The stadium’s Spanish Renaissance design aligns with the broader aesthetic of Texas Tech University’s campus. Built with natural grass set 30 feet below grade, Jones AT&T Stadium is situated at an elevation of 3,215 feet. Its distinct architecture, highlighted by ornamental arches and red-tile roofs, creates a cohesive visual identity that unites the university’s historic core with its modern additions (Lee Lewis Construction; Wikipedia).
Expansion and Modernization
Over the decades, the stadium has undergone multiple expansions. In 1959, capacity increased to 41,500, followed by further renovations that included the installation of AstroTurf (1970) and later FieldTurf (2006) for improved player safety. Major upgrades in the 2000s introduced press boxes, luxury suites, club seating, and a visually striking exterior. The south end zone redevelopment, completed in 2024, added the Womble Football Center, premium seating, and enhanced athlete and fan amenities (TTU Now).
Naming Rights and Partnerships
In 2000, SBC Communications secured naming rights, changing the venue’s name to Jones SBC Stadium. Following SBC’s acquisition of AT&T, the stadium was renamed Jones AT&T Stadium in 2006. These partnerships have contributed to technological enhancements, including a distributed antenna system and the integration of 5G digital connectivity (Venue Coalition).
Community and Cultural Significance
Jones AT&T Stadium is not only the home of the Texas Tech Red Raiders football team but also a central hub for community events, including concerts, graduations, and city-wide celebrations. Traditions such as tailgating, the “Guns Up” hand sign, and performances by the Goin’ Band from Raiderland infuse every game day with unique energy and pride (KCBD).
Notable Events and Records
The stadium hosted the Coaches All-America Game (1970–1975), has seen Texas Tech post a .670 home winning percentage, and set an attendance record of 61,836 in 2013 against Oklahoma State (Wikipedia). In 2024, Jones AT&T Stadium was the site of a nationally televised ceremony recognizing Texas Tech’s athletic program as the world’s best, a milestone celebrated city-wide (Sphere Sports).
Recent and Upcoming Developments
A $242 million renovation project is underway, focusing on the south end zone and the Womble Football Center. This expansion offers over 300,000 square feet of new facilities, additional premium seating, and improved entrances, ensuring Jones AT&T Stadium remains a top-tier Big 12 venue (Lubbock EDA; Wreck’Em Red).
Planning Your Visit
Stadium Visiting Hours
- Game Days: Gates generally open 90 minutes before kickoff for most visitors, with premium seating and student gates opening two hours before kickoff.
- Special Events and Tours: Guided tours are occasionally available, mainly during the off-season or by special arrangement through the Texas Tech Athletics department. Confirm hours and availability via the official Texas Tech Athletics website.
Ticketing Information
- Purchase Options: Tickets can be secured online via the Texas Tech Athletics Ticketing page, through authorized resellers, or at the stadium box office on event days (Vivid Seats).
- Pricing: Ticket prices vary by event and seating location, with general admission and premium options available. Season tickets and group packages offer additional value.
- Cashless Transactions: The stadium is fully cashless; use credit/debit cards or mobile payment for all purchases (KCBD).
Accessibility and Guest Services
- ADA Compliance: The stadium features accessible seating, ramps, elevators, restrooms, and companion seating. Staff are available to assist visitors with disabilities (Vivid Seats).
- Assistance: Contact guest services in advance for special accommodations.
Parking and Transportation
- Parking Lots: Permit-only and general public lots are available. The C1 lot and Raider Park are closest to the west side; east-side parking is limited due to construction (Yahoo! Sports).
- Pre-Booking: Reserve parking via BestParking or similar services to guarantee a spot.
- Rideshare and Public Transit: Dedicated drop-off zones for rideshare apps; limited public transit is available.
- Shuttle Service: On game days, shuttle services are provided from remote lots and select city locations.
Entry Policies and Security
- Bag Policy: Only clear bags up to 12” x 6” x 12” or small clutch purses (max 4.5” x 6.5”) are allowed. Backpacks and large bags are prohibited (KCBD; Vivid Seats).
- Prohibited Items: Outside food/beverages (except one unopened water bottle under 20 oz.), drones, laser pointers, and pets (service animals excepted) are not permitted.
- Security Screening: All guests pass through bag checks and metal detectors. Report suspicious activity to event staff (Yahoo! Sports).
- No Re-Entry: Exiting the stadium requires a new ticket for re-entry.
Amenities and Gameday Experience
Seating Options
- General Admission: Wide selection throughout the stadium.
- Premium Seating: Includes West Side Stadium Club (47 suites, 1,070 club seats), East Side luxury suites, and the North End Zone Club (Venue Coalition).
- Accessible Seating: Wheelchair and companion seating are available on all levels (RateYourSeats).
- Visitor Sections: Away fans are typically seated in Sections 110 and 111 (RateYourSeats).
Concessions, Merchandise, and Facilities
- Concessions: A variety of food options, including Big Chicken by Shaquille O’Neal and local favorites, are available throughout the stadium. The Matador Marketplace offers self-checkout for drinks and snacks (Yahoo! Sports).
- Amenities: Modern restrooms, family changing areas, and hydration/cooling stations ensure guest comfort.
- Merchandise: The Matador store inside the stadium provides official Texas Tech gear.
Technology and Connectivity
- Wi-Fi & Cellular: Upgraded distributed antenna systems and Wi-Fi support fan connectivity (Wikipedia).
- Video Boards: The stadium features a 38’ x 100’ high-definition video board and dynamic ribbon displays (Venue Coalition).
- LED Lighting: Advanced lighting systems create immersive light shows, especially for night games (Lubbock EDA).
Pre-Game Entertainment and Fan Engagement
- Raider Alley: Begins four hours before kickoff with live music, food, and festivities; pre-game concert series starts two hours before the game (Yahoo! Sports).
- Tailgating: Designated areas and university policies ensure a safe and enjoyable experience for all fans.
- Red Raider Lights: Participate in light shows via the Texas Tech mobile app before kickoff and during breaks.
Nearby Lubbock Historical Sites and Attractions
Make the most of your visit by exploring these local highlights:
- Buddy Holly Center: Museum dedicated to Lubbock’s legendary musician.
- National Ranching Heritage Center: Preserves the history of ranching in West Texas.
- Museum of Texas Tech University: Offers regional history, art, and science exhibits.
- MacKenzie Park: Large recreational area ideal for picnics and walks.
- West Texas Walk of Fame: Honors local artists and entertainers.
- Silent Wings Museum: Commemorates WWII glider pilots.
Each site is within walking or short driving distance of the stadium (Trek Zone).
Frequently Asked Questions (FAQ)
Q: What are the Jones AT&T Stadium visiting hours?
A: Gates open 90 minutes before kickoff on game days; for tours and special events, check the official website.
Q: How do I purchase tickets?
A: Buy tickets online in advance, via mobile devices, or at the stadium box office; the stadium is cashless.
Q: Is the stadium accessible for guests with disabilities?
A: Yes, with ADA seating, ramps, elevators, accessible restrooms, and companion seating.
Q: What items are prohibited?
A: Backpacks, large bags, outside food/beverages (except one unopened water bottle under 20 oz.), drones, and pets (except service animals).
Q: Are guided tours available?
A: Tours may be available during the off-season or for special groups; check with Texas Tech Athletics.
Q: What parking options exist?
A: Permit-only and general lots are available; pre-booking is recommended. Shuttle and rideshare zones are provided.
Summary and Travel Tips
Jones AT&T Stadium is a dynamic symbol of Texas Tech’s legacy and Lubbock’s community pride. With accessible facilities, premium amenities, and deep-rooted traditions, it remains a top destination for sports enthusiasts, cultural explorers, and visitors alike. Enhance your visit by:
- Securing tickets and parking passes in advance.
- Arriving early to experience pre-game entertainment and avoid traffic.
- Following stadium policies for a smooth, safe experience.
- Exploring nearby historic and cultural attractions.
For up-to-date information, download the Audiala app and consult the official Texas Tech Athletics website. Join the Red Raider community and create lasting memories at one of college football’s most iconic venues.
References
- Jones AT&T Stadium: A Visitor’s Guide and Historical Overview of Lubbock’s Iconic Landmark, 2024, Texas Tech University (Texas Tech Athletics: Tickets)
- Jones AT&T Stadium: Visitor Information, Historic Significance, and Must-Know Details for Your Visit, 2024, Lee Lewis Construction & TTU Now (Lee Lewis Construction), (TTU Now)
- Jones AT&T Stadium Visiting Hours, Tickets, and Game Day Guide in Lubbock, 2024, Venue Coalition, KCBD, Wikipedia (Venue Coalition), (KCBD), (Wikipedia)
- Essential Visitor Tips for Jones AT&T Stadium: Tickets, Visiting Hours, and Nearby Lubbock Historical Sites, 2024, Vivid Seats, Yahoo! Sports (Vivid Seats), (Yahoo! Sports)
- Lubbock Economic Development Alliance (Lubbock EDA)
- Stadium Wanderer (Stadium Wanderer)
- Trek Zone (Trek Zone)
- RateYourSeats (RateYourSeats: Seats with Backs), (RateYourSeats: Visitor Section)
- Sphere Sports (Sphere Sports)
- Wreck’Em Red (Wreck’Em Red)
