History and Significance
Early Years and Development
Commissioned by producer Harry H. Frazee, the Longacre Theatre opened its doors on May 1, 1913. Named after Longacre Square, the original moniker for what is now Times Square, the theatre was envisioned as a premier venue for legitimate stage productions. Despite early financial challenges, the Shubert Organization acquired the theatre in 1919, ensuring its ongoing presence in the Broadway landscape.
Throughout its history, the Longacre has adapted to the changing needs of the entertainment industry. It functioned as a radio and television playhouse during the mid-20th century before returning to its roots as a Broadway theater in 1953.
Architectural Features
The Longacre Theatre’s façade is a masterpiece of French Neo-classical design, featuring intricate terracotta work, classical friezes, and ornamental motifs such as lion heads and urns. The interior highlights Beaux-Arts elegance with ornamental plasterwork, gold-leaf accents, a gracefully curved ceiling, and a grand proscenium arch. This intimate yet spacious layout accommodates approximately 1,041 to 1,100 guests across Orchestra, Mezzanine, and Balcony levels, renowned for exceptional sightlines and acoustics.
The 2007–2008 restoration, led by architect Michael Kostow, revitalized the theater’s historic features while upgrading amenities for modern audiences. The restoration received the Lucy Moses Preservation Award for its excellence in preserving New York’s architectural heritage.
Notable Productions and Performers
The Longacre Theatre has hosted a diverse array of acclaimed productions, including “Ain’t Misbehavin’,” “La Cage aux Folles,” “The Lightning Thief: The Percy Jackson Musical,” and “Dead Outlaw.” Its stage has been graced by legendary talents such as Clark Gable, Diana Rigg, Marlon Brando, and Al Pacino. Recent shows like “Leopoldstadt,” “Lempicka,” and “Swept Away” continue the tradition of presenting both classic and contemporary works.
Visiting the Longacre Theatre
Visiting Hours and Show Schedule
The Longacre Theatre operates primarily during showtimes. Performances typically run Tuesday through Sunday, with evening shows beginning at 7:00 or 8:00 PM and matinees on Wednesdays, Saturdays, and Sundays at 2:00 or 3:00 PM. The box office generally opens at 10:00 AM on performance days and remains open until the final curtain.
For the most current schedule and showtimes, check the official Longacre Theatre website or authorized ticketing platforms.
Ticket Information and Seating
Tickets for Longacre Theatre productions can be purchased through the official box office, TodayTix, TheaterMania, and other reputable vendors. Prices typically range from $50 to $150, depending on the production, seating location, and date. For popular shows, it is recommended to book in advance.
Seating is distributed across three levels:
- Orchestra Step-free access, recommended for accessibility.
- Mezzanine Accessible via stairs.
- Balcony Also accessed by stairs.
Accessible and companion seating is available in the Orchestra section. For accessible ticketing or special accommodations, contact the box office or Shubert Audience Services.
Accessibility and Visitor Services
The Longacre Theatre is committed to inclusivity. Features include:
- Step-free access to the main entrance and Orchestra level.
- Designated wheelchair and companion seats.
- Accessible restrooms and water fountains.
- Hearing assistance devices available upon request.
- Guide dogs permitted.
While the Mezzanine and Balcony are only reachable by stairs, transfer seating is available. For detailed accessibility guidance, consult the accessibility guide or call Shubert Audience Services at 212-944-3700.
Directions and Travel Tips
The theatre is centrally located and easily accessible by public transportation:
- Subway 49th Street Station (N, Q, R, W), Times Square-42nd Street Station (1, 2, 3, 7, N, Q, R, W, S).
- Bus Multiple routes serve the area.
- Parking Several garages are nearby, but public transit or rideshare is recommended due to limited street parking.
Arrive at least 30 minutes before showtime to allow for security and seating. There is no formal dress code, but smart casual attire is suggested. The theatre is air-conditioned.
Architectural Highlights
- Exterior A five-bay symmetrical façade with terracotta details and classical ornamentation, exemplifying early 20th-century design.
- Interior Beaux-Arts plasterwork, gold leaf, period-accurate carpets, and a unique curved ceiling for optimal acoustics.
- Restoration The 2007–2008 update restored original features, expanded lounges, and improved audience comfort.
Restoration and Preservation
The Longacre Theatre’s restoration, completed in 2008, was recognized for its dedication to historical accuracy and modern amenities. Both the exterior and interior are protected as New York City landmarks, ensuring the preservation of their unique character for future generations.
Nearby Attractions and Dining
Located steps from Times Square, the Longacre Theatre is close to major New York attractions:
- Times Square Iconic lights and street performances (Times Square Alliance).
- Restaurant Row (W 46th St) Diverse dining options.
- Bryant Park Green space for relaxation.
- Rockefeller Center & Radio City Music Hall Tours and seasonal events.
- MoMA World-renowned art collection.
Frequently Asked Questions (FAQ)
What are the Longacre Theatre’s visiting hours?
Showtimes generally run Tuesday through Sunday with evening and matinee performances. The box office opens at 10:00 AM on performance days.
How do I purchase tickets?
Tickets are available via the official box office, TodayTix, TheaterMania, and other authorized vendors.
Is the Longacre Theatre wheelchair accessible?
Yes, the Orchestra level is fully accessible with designated wheelchair and companion seating, as well as accessible restrooms.
Are guided tours available?
The Longacre Theatre does not offer regular public tours, but special events may provide backstage access.
What attractions are nearby?
Times Square, Bryant Park, Rockefeller Center, Restaurant Row, and MoMA are all within easy walking distance.
Visuals and Interactive Media
Take a virtual tour of the Longacre Theatre
