A Postmodern Masterpiece
Designed by Kevin Roche John Dinkeloo and Associates with Shaw & Associates, the Leo Burnett Building exemplifies postmodern architecture. Its dark-green granite façade, expansive steel and glass components, and signature "Chicago window" style reflect a harmonious blend of classical motifs and modern materials. The building’s columnar massing and rhythmic façade pay tribute to traditional Chicago skyscrapers while asserting a distinct, contemporary identity.
Engineering and Design Features
- Structure A hybrid steel and concrete frame supports large, flexible, column-free floor plates, enhancing both stability and tenant adaptability.
- Façade The granite cladding delivers both durability and visual dynamism, shifting from metallic shimmer in sunlight to a moody tone on cloudy days.
- Urban Integration Positioned at a bend of the Chicago River, the building complements neighboring landmarks and maintains key sightlines in the city’s skyline.
- Sustainability LEED Platinum certified, the building features energy-efficient glazing, high-performance materials, and modern amenities for tenants.
Creative and Cultural Legacy
The Leo Burnett Building is inseparable from the storied legacy of Leo Burnett Worldwide. Founded in 1935, the agency is credited with shaping American advertising and creating iconic campaigns such as Tony the Tiger and the Marlboro Man. Traditions like the green apple—a symbol of optimism and hospitality—and the agency’s core philosophy “Reach for the Stars” continue to influence Leo Burnett’s culture and inspire the broader creative community (Reel Chicago, Marketing Today).
Visiting the Leo Burnett Building: What You Need to Know
Access and Entry
- Public Access The Leo Burnett Building is primarily a secure office tower. Public entry is limited to the lobby during regular business hours (Monday–Friday, 8:00 AM–6:00 PM). There is no admission fee for viewing the exterior or entering the lobby.
- Guided Tours Interior tours are not offered. However, the building is a featured highlight on many Chicago architecture walking and river cruises, which provide historical context and excellent exterior views.
- Security Visitors must check in at the front desk and follow building protocols. Photography is permitted in public areas, but professional equipment may require prior approval.
Accessibility
The building is fully ADA-compliant, with accessible entrances, elevators, and restrooms in public areas. The surrounding sidewalks and Chicago Riverwalk are also accessible to visitors with mobility needs.
Getting There
- Public Transit The Washington/Wells CTA station (Blue, Brown, and Pink Lines) is a short walk away. Numerous CTA bus routes serve the area.
- Parking Several public parking garages are located within two blocks of the building.
- Walking The building is conveniently located for pedestrians exploring the Loop, River North, and the Chicago Riverwalk.
Best Viewing Spots
- Chicago Riverwalk Offers some of the best vantage points for photographing the building with the river backdrop.
- Wacker Drive and Dearborn Street Ideal for capturing the façade’s full height and context.
- River Cruises Architectural cruises provide unique perspectives and informative narration.
Amenities for Visitors
Lobby and Public Spaces
- Lobby Features elegant marble finishes, high ceilings, and curated art installations celebrating Leo Burnett’s legacy. Informational plaques and digital displays add context.
- Dining Catch 35 (a renowned seafood restaurant) and Starbucks are located inside. The nearby Riverwalk and Loop neighborhoods offer additional dining options, including Cindy’s Rooftop and LH ON 22 at LondonHouse Chicago.
- Restrooms Available in the lobby during business hours.
- Wi-Fi The building does not offer public Wi-Fi, but nearby cafes do.
Nearby Attractions
- Chicago Riverwalk A vibrant pedestrian area with public art, outdoor dining, and river activities.
- Architecture River Cruises Companies like the Chicago Architecture Center, Wendella, and Chicago’s First Lady offer tours highlighting the Leo Burnett Building.
- Millennium Park & Art Institute of Chicago Both within a 10-minute walk, featuring Cloud Gate (“The Bean”) and world-class art collections.
- The Magnificent Mile Premier shopping and dining district just across the river.
- Theatre & Festivals The Loop and River North host live entertainment and seasonal events.
- Other Landmarks Willis Tower Skydeck, Chicago Theatre, and Shedd Aquarium are all nearby.
Practical Tips
- Best Time to Visit Late afternoons for optimal lighting; weekends and early mornings are quieter.
- Dress Code None required for lobby access; business casual recommended for appointments.
- Weather June weather can vary—bring layers and check forecasts.
- Photography The Riverwalk and river cruises provide the best exterior photo opportunities.
Frequently Asked Questions (FAQ)
Q: Can I tour the interior of the Leo Burnett Building?
A: Public tours are not offered. Visitors may enter the lobby during business hours.
Q: Are tickets required?
A: No tickets are needed for public areas.
Q: Is the building accessible for visitors with disabilities?
A: Yes, the building and immediate surroundings are fully ADA-compliant.
Q: Where can I best photograph the building?
A: The Chicago Riverwalk and river cruises offer excellent views.
Q: Are architecture tours available?
A: Yes, many river and walking tours include the Leo Burnett Building.
The Leo Burnett Building: Advertising Legacy
Iconic Campaigns and Characters
Leo Burnett Worldwide is renowned for creating enduring advertising icons, including Tony the Tiger, the Marlboro Man, the Maytag Repairman, the Pillsbury Doughboy, the Jolly Green Giant, Snap! Crackle! & Pop!, Charlie the Tuna, the Keebler Elves, and memorable slogans such as “You’re in Good Hands with Allstate” and “Fly the Friendly Skies” (Marketing Today).
Workplace Culture and Philosophy
The agency’s corporate mantra, “Reach for the Stars,” and annual traditions like “Breakfast at Burnett’s” uphold a culture of creativity, collaboration, and integrity. Leo Burnett’s famous “When to Take My Name Off the Door” speech remains a foundational touchstone for the company’s values (Reel Chicago).
Evolution and Global Impact
Under Publicis Groupe, the agency has rebranded as “Leo,” combining its creative heritage with digital innovation and global reach. The transition from the green apple to the Publicis lion symbolizes the agency’s evolution while maintaining its core values.
Enhance Your Visit
For more tips, interactive maps, and updates on Chicago landmarks, download the Audiala app. Explore related articles on Chicago architecture, river cruises, and top dining spots to make the most of your trip.
