
Visiting 20 Times Square: New York City Guide—Tickets, Hours, and Attractions
Date: 14/06/2025
Introduction: 20 Times Square and Its Significance
Times Square, known worldwide as “The Crossroads of the World,” is a vibrant symbol of New York City’s energy, history, and culture. From its transformation from farmland to a theater and entertainment epicenter, Times Square has continually reinvented itself to reflect the city’s dynamic spirit (History101.nyc, Classic New York History, Wikipedia). At the heart of this evolution stands 20 Times Square—a 42-story, mixed-use skyscraper at 701 Seventh Avenue that combines luxury hospitality, retail, and state-of-the-art digital displays, notably the North Star LED Display, one of the world’s most advanced exterior digital screens (Wikipedia, SNA Displays).
This guide covers everything you need for your visit, including hours, ticketing, accessibility, historical and cultural significance, travel tips, and nearby attractions. Whether you’re seeking the thrill of Broadway, the spectacle of the LED displays, or the luxury of the EDITION hotel, you’ll be well-prepared to enjoy all that Times Square and 20 Times Square have to offer.
Table of Contents
- Introduction: Discovering the Heart of New York City
- Early History of Times Square
- Times Square’s Rise and Cultural Significance
- Decline and Revitalization
- Modern Times Square: Attractions, Hours, and Tickets
- Spotlight on 20 Times Square: Visiting Info and Tickets
- 20 Times Square’s Role in Times Square’s Renewal
- Visitor Insights and Tips
- Frequently Asked Questions (FAQs)
- Conclusion
- References
Early History of Times Square
Originally known as Longacre Square, the area that is now Times Square was farmland and a carriage-making hub in the 19th century. The northward expansion of Manhattan and affordable real estate prices set the stage for the district’s transformation. In 1904, Adolph Ochs, publisher of The New York Times, moved the paper’s headquarters to what became the Times Building, prompting the area’s renaming to Times Square (History101.nyc, Classic New York History, Wikipedia).
A new subway station at the site further established Times Square as a transportation and commercial nexus.
Times Square’s Rise and Cultural Significance
The electrification of Times Square in the early 20th century, epitomized by illuminated billboards, gave rise to the “Great White Way.” Grand theaters and hotels like the New Amsterdam Theatre anchored the district as the heart of Broadway. By the 1920s, Times Square was synonymous with urban excitement and entertainment, attracting locals and tourists alike (Wikipedia).
Today, Times Square remains the heart of New York’s theater district, a gathering place for major celebrations—including the famed New Year’s Eve ball drop—and a backdrop for global media, film, and cultural events (Wikipedia).
Decline and Revitalization
Between the 1950s and 1970s, Times Square suffered from urban decay and rising crime, becoming associated with adult entertainment and neglect (Classic New York History). In the 1980s and 1990s, city-led efforts—including increased policing, zoning for bright signage, and restoration of historic theaters—transformed Times Square into a safe, family-friendly, and bustling commercial center (Classic New York History).
Modern Times Square: Attractions, Visiting Hours, and Tickets
Times Square is now a magnet for visitors, with pedestrian counts reaching nearly 380,000 daily (Wikipedia). Major attractions include:
- TKTS Booth: Discounted Broadway tickets; opens at 3 PM weekdays, 11 AM weekends, closes by 8 PM.
- Madame Tussauds: Wax museum; tickets available on-site or online.
- Duffy Square: Iconic red steps and statues.
- “Good Morning America” studios and flagship stores.
Visiting Hours
- Public areas: Open 24/7.
- Shops and attractions: Generally 10 AM–11 PM.
Tickets
- Broadway: Purchase at TKTS booth or online.
- Attractions: Advance purchase recommended for discounts and to avoid lines.
Accessibility
- Subways: Served by lines 1, 2, 3, 7, N, Q, R, W, S.
- Wheelchair access: Available throughout the area; elevators and ramps in theaters and hotels.
Tips
- Visit after dark for the full LED display experience.
- Early mornings and weekdays are less crowded.
- Remain vigilant for pickpockets.
Spotlight on 20 Times Square: Visiting Info and Tickets
Completed in 2019, 20 Times Square is a 42-story mixed-use tower at Seventh Avenue and West 47th Street, replacing several older structures and contributing to Times Square’s modern identity (Wikipedia, SNA Displays).
Key Features
- The Times Square EDITION Hotel: Luxury accommodations and rooftop bars (Wikipedia).
- Retail/Entertainment: Lower six floors offer 76,000 square feet for shopping and events.
- North Star LED Display: 17,000 sq ft main display, 19,139 sq ft total, 8 mm pixel pitch, and 26.7 million pixels (SNA Displays).
Visiting Hours
- Retail/Entertainment: Typically 10 AM–9/10 PM (varies by tenant).
- Hotel: 24/7 for guests and dining/bar patrons.
Tickets
- General entry: Free for public areas.
- Events: Check individual venues for ticketed events.
- Hotel bookings: Via EDITION’s official website.
Accessibility
- Full ADA compliance, with accessible entrances, restrooms, and nearby subway access (Trip.com).
20 Times Square’s Role in Times Square’s Renewal
20 Times Square represents the district’s successful transformation, blending history with modern technology and luxury. The building’s LED displays contribute to the area’s visual identity, attracting advertisers and serving as a focal point for major events. Its mix of hospitality, retail, and entertainment spaces aligns with the district’s evolution as a global center for commerce and culture (Times Square Alliance).
Visitor Insights and Practical Tips
- Location: 701 Seventh Avenue & West 47th Street.
- Getting There: Times Square–42nd St subway station (1, 2, 3, 7, N, Q, R, W).
- Nearby Attractions: Broadway theaters, TKTS Booth, Duffy Square, Madame Tussauds, flagship stores (Family Destinations Guide).
- Dining/Nightlife: EDITION Hotel’s restaurants and rooftop bars, plus diverse local options (Your Brooklyn Guide).
- Safety: Well-policed; remain aware of surroundings during peak hours.
- Events: New Year’s Eve celebrations draw massive crowds—arrive early and expect restrictions (Britannica).
Best Times to Visit
- Evenings: LED displays are most impressive.
- Mornings: Less crowded.
- Special Events: Check NYC event calendars for festivities.
Photography
- Best vantage point: Red steps above TKTS booth.
- Night photography: Use steady hands or a tripod for clear shots of the LED displays.
Frequently Asked Questions (FAQs)
Q: What are the visiting hours for Times Square?
A: Public spaces are open 24/7; attractions and shops typically operate 10 AM–11 PM.
Q: Are tickets needed for 20 Times Square?
A: No general ticket required; special events or hotel stays may require advance booking.
Q: Is 20 Times Square accessible?
A: Yes, fully ADA-compliant entrances, facilities, and nearby subway access.
Q: Are guided tours available?
A: Yes, many Times Square walking tours include 20 Times Square.
Q: How do I reach 20 Times Square by public transportation?
A: Times Square–42nd St station serves multiple subway lines; the area is also accessible by bus and taxi.
Conclusion
20 Times Square is a testament to New York City’s ongoing transformation—blending rich history, vibrant culture, innovative architecture, and cutting-edge technology. Its North Star LED Display, luxury hotel, and retail offerings make it a must-visit destination for anyone seeking the full Times Square experience. Plan ahead by checking the latest hours and event schedules, and use this guide to navigate the area safely and enjoyably.
For even more tips, exclusive deals, and up-to-date event information, download the Audiala app and follow our social media channels. Make the most of your trip to Times Square and let 20 Times Square’s brilliance be a highlight of your New York adventure!
References
- History101.nyc
- Classic New York History
- Wikipedia: Times Square
- Wikipedia: 20 Times Square
- Times Square Alliance History
- SNA Displays: 20 Times Square Project
- Trip.com: Times Square Visitor Guide
- Your Brooklyn Guide: Things to Do in Times Square
- Family Destinations Guide: Best Things to Do in Times Square
- The Tour Guy: Times Square Top Things To Do
- Britannica: Times Square New Year’s Eve
- New York Events Calendar