Neutral comparison — no affiliate links, no sponsored placements. Prices checked on official issuer sites.
The London Pass (Go City All-Inclusive)
attraction bundle
Skip line
Prices
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Adult 1-day
£79
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Adult 2-day
£109
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Adult 3-day
£129
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Adult 7-day
£209
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Child 5–15 (1-day)
£39
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Child 5–15 (3-day)
£69
Durations:
1 day · 2 days · 3 days · 4 days · 5 days · 7 days
Includes
- ✓Tower of London
- ✓Westminster Abbey
- ✓Hampton Court Palace
- ✓Kensington Palace
- ✓St Paul's Cathedral
- ✓Tower Bridge Exhibition
- ✓Churchill War Rooms
- ✓Kew Gardens
- ✓Cutty Sark
- ✓Royal Observatory Greenwich
- ✓Big Bus hop-on hop-off (day ticket)
- ✓Thames river cruise (selected operators)
- ✓Queue-skip at most ticket desks
Not included
- ·London Eye (not in base pass — common complaint)
- ·Madame Tussauds (covered by Merlin, not London Pass)
- ·Buckingham Palace State Rooms (seasonal, separate ticket)
- ·All public transport — Tube, bus, rail not included
- ·Special exhibitions at free national museums
- ·Thames Clippers commuter river buses
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Buy direct at londonpass.com — delivered as a mobile QR code, no physical pickup. Ignore street vendors near the Tower of London and Westminster claiming to sell discounted passes; those are fake. eBay/Gumtree resale cards may be partially used and won't scan.
Breaks even fast on a packed 2–3 day itinerary of Historic Royal Palaces. Loses money if you plan a single free-museum day inside the pass window. Book Tower of London and Westminster Abbey timed slots in advance even with the pass — skip-the-line means skip-the-till, not skip-the-timeslot.
Go City Explorer Pass London
attraction bundle
Skip line
Prices
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Adult — 2 attractions
from £59
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Adult — 3 attractions
from £79
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Adult — 5 attractions
from £109
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Adult — 7 attractions
from £139
Durations:
2 attractions / 60 days · 3 attractions / 60 days · 4 attractions / 60 days · 5 attractions / 60 days · 7 attractions / 60 days
Includes
- ✓Pick-your-own from ~100 attractions
- ✓Tower of London, Westminster Abbey, Hampton Court
- ✓London Eye (available as a menu choice — unlike base London Pass)
- ✓Madame Tussauds (sometimes available)
- ✓Big Bus tour
- ✓Thames cruises
- ✓Queue-skip at participating sites
- ✓60-day activation window
Not included
- ·No public transport
- ·Cannot mix with All-Inclusive London Pass discounts
- ·Attraction menu varies — check before buying if a specific venue matters
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Buy at gocity.com — same issuer as the London Pass. Prices shift with seasonal promos; check both products side-by-side on the issuer site before deciding. Pass is a QR code, activated on first scan.
Better than the All-Inclusive London Pass for slow travelers who only want 3–5 paid sites spread over a week. The 60-day window removes pressure to cram. If you're doing 6+ attractions in 3 consecutive days, the All-Inclusive usually wins.
Contactless Payment (Visa/Mastercard/Amex/phone wallet)
transport pass
Transport
Prices
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Daily cap zones 1–2
£8.90
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Daily cap zones 1–3
£10.50
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Weekly cap zones 1–2 (Mon–Sun)
£40.70
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Single Tube fare zone 1
£2.80
Durations:
Pay as you go · Auto daily cap · Auto weekly Mon–Sun cap
Includes
- ✓Tube (all zones)
- ✓Bus (flat £1.75, £1.75 Hopper within 1 hour)
- ✓DLR, Overground, Elizabeth line, most National Rail within London
- ✓Tram
- ✓Thames Clippers (discounted contactless fare)
- ✓Automatic daily and weekly fare caps
- ✓No card, no deposit, no queue
Not included
- ·Heathrow Express and Gatwick Express (separate tickets)
- ·National Express coaches
- ·Cross-country National Rail beyond London zones
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Nothing to buy — tap your existing bank card or phone wallet on the yellow reader. Use the same card for every journey or the daily/weekly cap won't trigger. Foreign cards work provided they're contactless-enabled; check with your bank about overseas transaction fees (many travel cards waive them).
For virtually every visitor, this is the right answer. It replaces the Visitor Oyster and the paper Day Travelcard at the same price, with no deposit and no hassle. The only reasons to pick something else: your bank card isn't contactless, your bank charges punishing FX fees, or you need National Rail tickets outside London.
Visitor Oyster Card
transport pass
Transport
Prices
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Card deposit (non-refundable)
£5
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Daily cap zones 1–2
£8.90
Durations:
Pay as you go — top up any time
Includes
- ✓Same fares and caps as contactless
- ✓Tube, bus, DLR, Overground, Elizabeth line, tram
- ✓Some discounts at select attractions and restaurants
- ✓Physical card backup — useful if phone dies
Not included
- ·£5 deposit is not refundable (regular Oyster's £7 is)
- ·Not ideal for families — each person needs their own card
- ·No auto-renewal — must top up manually
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Order at visitorshop.tfl.gov.uk and have it posted before your trip, or pick up at major UK Visitor Centres. Skip this if your bank card has contactless — you'll pay the £5 deposit for zero fare benefit.
Only buy this if your foreign bank card genuinely can't tap contactless or your bank charges heavy FX fees you want to avoid. Otherwise it's £5 you'll never see again for a service your card already performs.
7-Day Travelcard (paper or on Oyster)
transport pass
Transport
Prices
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Adult zones 1–2
£40.70
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Adult zones 1–4
~£57
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Adult zones 1–6 (incl. Heathrow)
~£75
Durations:
7 consecutive days
Includes
- ✓Unlimited Tube, bus, DLR, Overground, tram
- ✓National Rail trains within selected zones
- ✓Some river bus discounts
Not included
- ·Heathrow Express / Gatwick Express
- ·Not tied to your bank card's FX features
- ·No benefit over contactless in zones 1–2
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Load onto an Oyster at any station, or buy at a National Rail station if you want the paper version for cross-country train discounts. Don't buy a Day Travelcard at £16.60 — the daily contactless cap at £8.90 beats it nearly every time.
Worth considering only if you (a) plan to ride National Rail within zones 1–6 where contactless doesn't always extend, or (b) want a Gold Card-style discount on day trip rail tickets out of London. Otherwise contactless is cheaper or equal.
Merlin Annual Pass
attraction bundle
Prices
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Discovery (weekday only)
from £99
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Discovery+ (some weekends)
from £149
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Premium (no blackouts)
from £199
Durations:
12 months
Includes
- ✓London Eye
- ✓Madame Tussauds London
- ✓Sea Life London Aquarium
- ✓The London Dungeon
- ✓Shrek's Adventure London
- ✓Alton Towers (outside London)
- ✓Thorpe Park (outside London)
- ✓Legoland Windsor (outside London)
- ✓Warwick Castle (outside London)
Not included
- ·Not a London-only pass — covers UK Merlin estate
- ·No Historic Royal Palaces, no Tower of London
- ·Discovery and Discovery+ tiers have school-holiday blackouts
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Only buy at merlinannualpass.com. The 12-month pass posts to a UK address — plan ahead if you're visiting. For short trips, single-attraction advance tickets booked online are usually cheaper than the pass once you factor blackout dates.
Only buy if you'll hit three or more Merlin venues. For one family visiting London Eye + Madame Tussauds + Sea Life in peak summer, you need the Premium tier to avoid blackouts — at which point advance online single tickets often match the price with more flexibility.
National Art Pass
museum pass
Prices
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Adult annual
~£79
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Under 30
~£25
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Family / double
~£135
Durations:
12 months
Includes
- ✓Free entry to 250+ museums, galleries and historic houses nationwide
- ✓50% off major exhibitions at Tate, British Museum, V&A, Royal Academy
- ✓Useful in London and across the UK
- ✓Art Quarterly magazine
Not included
- ·National museum permanent collections are already free — pass adds value mainly at paid venues and exhibitions
- ·Not a tourist-first product
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Buy at artfund.org — delivered by post or available digitally. Skip for a standard one-week tourist trip. Worth it for serious museum-goers on a long stay or repeat UK visits.
Breaks even only if you attend 3+ paid special exhibitions in a year, or live in / repeatedly visit the UK. For a one-week trip, the free national museums plus one or two advance-booked exhibition tickets beats this comfortably.