Skyline of Birmingham city in the United Kingdom with modern buildings under a partly cloudy sky

Selfridges Building, Birmingham

Selfridges Building Birmingham: Visiting Hours, Tickets, and Complete Visitor Guide

Date: 14/06/2025

Introduction

The Selfridges Building in Birmingham is one of the UK’s most celebrated examples of contemporary architecture, recognized worldwide for its futuristic, organic design and shimmering façade of 15,000 anodized aluminum discs. Located in the heart of the Bullring Shopping Centre, it is both a retail powerhouse and a cultural landmark that played a transformative role in Birmingham’s urban renewal.

Whether you are interested in its innovative architecture, looking to experience luxury shopping and dining, or planning a day exploring Birmingham’s vibrant city centre, this comprehensive guide provides everything you need—covering history, visiting hours, ticketing, accessibility, travel tips, nearby attractions, and more. For the latest updates, always consult the official Selfridges Birmingham website and reputable architectural sources. (Selfridges History, Britannica, Archimagazine)

Skyline of Birmingham city in the United Kingdom with modern buildings and blue sky

The Bull Ring shopping center with St Martins Church and Selfridges building in Birmingham from the north view

The Bull Ring shopping center, St Martin's Church, and Selfridges department store in Birmingham city center

Aerial view of Birmingham city with a river and urban buildings

Skyline of Birmingham UK with modern buildings and blue sky

Selfridges building in Birmingham with futuristic architecture

Introduction
History and Architectural Significance
Origins and Commissioning
Design and Construction
Impact and Awards
Ongoing Legacy and Developments
Visiting Information
Opening Hours
Tickets and Entry
Accessibility
Getting There and Parking
Amenities & Services
Visitor Experience
Shopping and Dining
Special Events
Practical Tips
Nearby Attractions
Frequently Asked Questions (FAQ)
Conclusion
Sources

History and Architectural Significance

Origins and Commissioning

The Selfridges Building was envisioned as part of Birmingham’s ambitious city centre regeneration in the early 2000s. Selfridges & Co., established in 1909, sought to expand beyond London and selected Birmingham’s Bullring as a strategic location. Inspired by the innovative NatWest Media Centre at Lord’s Cricket Ground, managing director Vittorio Radice commissioned Future Systems—Jan Kaplický and Amanda Levete’s avant-garde architecture practice—to create an architectural icon that would rejuvenate the city’s image (Selfridges History, Britannica).

Design and Construction

Completed in 2003 for around £60 million, the Selfridges Building broke away from traditional department store design. Its undulating, “blobitecture” form was inspired by Paco Rabanne’s sequined dresses, with a façade covered in 15,000 anodized aluminum discs set against a deep blue background. This organic, kinetic exterior reflects sunlight and shifts in appearance throughout the day (Archimagazine).

The interior is equally striking: a bright, roof-lit atrium spans four floors, with white escalators crisscrossing the space to create a sense of openness. The steel-framed structure and sprayed concrete shell are feats of engineering, allowing for the building’s complex curves and fluid forms (Britannica).

Impact and Awards

The Selfridges Building rapidly became a symbol of Birmingham’s renewed ambition—a catalyst for further investment and a draw for both shoppers and tourists. Its design has been honored with multiple awards, including RIBA and Civic Trust Awards, and is frequently cited for its bold approach to commercial architecture and positive impact on urban regeneration (C20 Society).

Ongoing Legacy and Developments

Since its opening, Selfridges Birmingham has remained at the forefront of retail and cultural innovation. It has hosted large-scale public art projects (such as Osman Yousefzada’s 2021 wrap), launched sustainability initiatives (like Project Earth and Reselfridges), and undergone significant refurbishments to enhance the shopping experience and create new jobs (Selfridges History, Business Live). Ownership changes, most recently with Central Group and PIF involvement, have further secured its continued relevance (Selfridges History).

Visiting Information

Opening Hours

Monday–Saturday: 10:00 AM–8:00 PM
Sunday: 11:30 AM–5:00 PM

Hours may vary on holidays and for special events. Always check the official Selfridges Birmingham website before your visit.

Tickets and Entry

Admission: Free entry; no tickets required for general access.
Special Events: Some events or exhibitions may require advance booking or tickets. Details are available on the Selfridges Birmingham website.

Accessibility

Entrances, lifts, and restrooms are fully accessible for wheelchair users.
Assistance services are available—contact guest services for specific needs.
Hearing loops are provided at information desks.

Getting There and Parking

By Train: The nearest station is Birmingham Moor Street (2-minute walk). Birmingham New Street is also close by.
By Bus: Multiple routes serve the Bullring area with frequent services (Rome2Rio).
By Car:
- Bullring Car Park: Direct connection to Selfridges.
- B4 Car Park: Known for security and cleanliness. 24/7 access, discounts for members, and accessible spaces (B4 Parking).
On Foot: Easily accessible from all central Birmingham hotels and attractions.

Amenities & Services

Restrooms: Available on all floors, including accessible facilities.
Wi-Fi: Complimentary throughout the building.
Customer Service: Multilingual staff for assistance, lost property, and personal shopping appointments.

Visitor Experience

Shopping and Dining

Fashion & Beauty: Features British and international designer boutiques, a renowned beauty hall, and exclusive brands.
Home & Lifestyle: Premium kitchenware, electronics, and home gifts.
Dining: Cafés and restaurants offer everything from quick bites to upscale dining. The Bullring’s food court expands the options.
Seasonal Sales: Major sales take place in January, June, and December (SaleDates).

Special Events

Selfridges hosts art installations, fashion shows, pop-ups, and multicultural festivals. For updates, check the events calendar.
During Christmas and other holidays, expect themed displays and exclusive experiences.

Practical Tips

Best Times: Weekday mornings are quieter; weekends and sales events are busiest.
Payment: British Pounds (GBP); contactless and major cards accepted.
VAT Refunds: International visitors can inquire about VAT refunds at customer service.
Security: CCTV and onsite personnel ensure safety.
Photography: Exterior photography is encouraged. Inside, some boutiques may restrict photos.

Nearby Attractions

Bullring Shopping Centre: Over 200 shops, including major brands.
St Martin’s Church: Historic church directly adjacent to Selfridges.
Digbeth: Creative quarter known for street art and nightlife.
Jewellery Quarter: Artisan workshops and galleries.
Birmingham Museum & Art Gallery: Fine art and city history exhibits.
Victoria Square: Public art, statues, and fountains.

(TimeOut, Rome2Rio)

Frequently Asked Questions (FAQ)

Q: What are the Selfridges Building opening hours?
A: Monday to Saturday, 10:00 AM–8:00 PM; Sunday, 11:30 AM–5:00 PM. Always check the official website for current hours.

Q: Is there an admission fee or tickets required?
A: Admission is free. Tickets may be required for special events.

Q: Is the Selfridges Building wheelchair accessible?
A: Yes, all areas are accessible, with lifts and accessible toilets.

Q: Are guided tours available?
A: Not regularly, but special events or local operators may offer tours.

Q: Can I take photos?
A: Yes, but some boutiques may restrict interior photography.

Q: What are some nearby attractions?
A: Bullring Shopping Centre, St Martin’s Church, Digbeth, Jewellery Quarter, Birmingham Museum & Art Gallery, Victoria Square.

Conclusion

The Selfridges Building Birmingham is an architectural icon, a cultural beacon, and a retail destination that continues to shape the city’s identity. Free to enter, fully accessible, and packed with shopping, dining, and cultural experiences, it is a must-visit whether you’re a local, a tourist, an architecture enthusiast, or a shopper.

To make the most of your visit, plan ahead using official resources, check for special events, and consider exploring the surrounding attractions for a fuller Birmingham experience. Download the Audiala app and follow Selfridges Birmingham on social media for the latest updates, exclusive offers, and insider tips.