Gum

GUM Moscow: Visiting Hours, Tickets, and the Ultimate Visitor Guide to Moscow’s Historic Shopping Landmark

Date: 14/06/2025

Introduction

Prominently situated on the eastern edge of Red Square, GUM (Glavny Universalny Magazin) is not just a luxury shopping destination—it is a living monument to Moscow’s history, architectural innovation, and cultural evolution. Originally established on the site of the Upper Trading Rows and completed in its modern form in 1893, GUM has witnessed Russia’s transformations across imperial, Soviet, and modern eras. Its magnificent glass-and-steel roof and elaborate neo-Russian façade make it one of the city’s most photographed landmarks, drawing millions of visitors each year (GUM Official Website; Moscow’s GUM: A History; Britannica).

This comprehensive guide provides all the essential information for planning your visit to GUM, including historical context, visiting hours, ticketing, accessibility, architectural highlights, cultural role, nearby attractions, and expert travel tips.

Historical Overview

Origins and Architectural Significance

GUM’s roots extend back to the early 19th century as the Upper Trading Rows, rebuilt after the Fire of 1812. The current building, designed by Alexander Pomerantsev and engineered by Vladimir Shukhov, was completed in 1893. Its 242-meter façade, three soaring arcades, and iconic glass roof meld Russian Revival decorative elements with cutting-edge European engineering (GUM Official Website; Moscow’s GUM: A History; Britannica).

GUM Through the Ages

Imperial Era: GUM emerged as Moscow’s premier shopping venue, with over 1,200 shops showcasing everything from textiles to imported luxuries.
Soviet Era: Nationalized in 1921 and repurposed as the State Department Store, GUM became a unique Soviet retail showcase and a venue for public events (GUM Department Store History).
Modern Era: Since the 1990s, GUM has been restored as a luxury retail and cultural center, preserving its historical character while embracing contemporary commerce (GUM Visitor Information).

Visitor Information

Visiting Hours and Tickets

Opening Hours: Daily, typically 10:00 AM – 10:00 PM (check GUM Official Website for updates).
Entry Fee: Free general admission. Special exhibitions or guided tours may require tickets, available on-site or online.

Accessibility

GUM is fully accessible, with elevators, ramps, and accessible restrooms. Staff are available to assist guests with mobility needs.

Location and Getting There

Address: Red Square, 3, Moscow, Russia, 109012 (Google Maps)
Metro Access: Okhotny Ryad (Line 1), Teatralnaya (Line 2), and Ploshchad Revolyutsii (Line 3) stations are all within a short walk.
Parking: Very limited—public transportation is strongly recommended.

Facilities and Services

Information Desks: Maps and multilingual assistance available.
Wi-Fi: Free throughout the building.
Restrooms: Located on each floor (small fee may apply).
Luggage Storage: Lockers and cloakrooms available for a fee.

Architectural and Artistic Highlights

GUM’s architecture is a harmonious blend of Russian medieval motifs and 19th-century European innovation (museumstudiesabroad.org; planetware.com). The three-story arcades are spanned by a vast glass roof—an engineering marvel by Vladimir Shukhov—that floods the interior with natural light. The ornate brick façade features kokoshniks, pilasters, and intricate stonework, beautifully illuminated at night (lidenz.com; nelmitravel.com).

Inside, elegant bridges connect the arcades, and the central fountain, surrounded by marble and granite, offers a popular gathering and photo spot. Original features such as historical restrooms and the Soviet-style Stolovaya No. 57 cafeteria add to the building’s nostalgic charm (ExpressToRussia).

Beyond shopping, GUM functions as a vibrant cultural center, hosting art exhibitions, fashion shows, and seasonal festivals (HowToRussia). Highlights include:

Summer Flower Festival: Transforms arcades into lush gardens.
Winter Decorations & Skating Rink: A magical winter destination on Red Square.
Art and Fashion Events: Regular exhibits and shows featuring Russian and international talent.

GUM is also a traditional meeting spot for Muscovites, with its central fountain and cafés providing a lively social atmosphere. Gastronom No. 1 and classic ice cream kiosks evoke nostalgic flavors of Russia’s past (TravelCultura; Russiable).

Shopping and Dining

Home to over 150 stores, GUM offers luxury boutiques (Louis Vuitton, Gucci, Prada), Russian designer brands, and specialty shops. The building’s food halls and cafés cater to diverse tastes, from casual Soviet-era canteens to gourmet dining. Don’t miss the traditional GUM ice cream and Russian delicacies at Gastronom No. 1.

Best Time to Visit

Late Spring to Early Autumn: Pleasant weather and frequent events.
Winter Holidays: Festive atmosphere but larger crowds.
Weekday Mornings: Best for a quieter experience.

Nearby Historical Attractions

GUM’s central location makes it ideal for exploring:

Red Square: Immediately outside.
Kremlin: 5-minute walk.
St. Basil’s Cathedral: Adjacent.
Lenin’s Mausoleum: On Red Square.
Bolshoi Theatre and State Historical Museum: Nearby.

Combine your GUM visit with these sites for a comprehensive tour of Moscow’s historical core.

Guided Tours and Special Experiences

Guided Tours: Available in multiple languages; advance booking recommended.
Virtual Tours: Explore GUM online via official virtual tour.
Photo Opportunities: The glass roof, fountain, and illuminated façade are must-capture features.

Practical Tips

Payments: Credit cards are widely accepted; small cash recommended for restrooms.
Dress Code: Smart-casual is typical, especially in upscale areas.
Safety: GUM and Red Square are well-patrolled, but remain aware of pickpockets.
Families: Child-friendly amenities and seasonal activities available.

Frequently Asked Questions (FAQ)

Q: Do I need a ticket to enter GUM?
A: No, entry is free. Tickets may be required for special exhibitions or events.

Q: What are GUM’s opening hours?
A: Usually 10:00 AM to 10:00 PM daily, but check the official site for updates.

Q: Is GUM wheelchair accessible?
A: Yes, with accessible restrooms, ramps, and elevators.

Q: Are guided tours available?
A: Yes, in multiple languages; advance booking is advised.

Q: Can I take photos inside GUM?
A: Yes, except during some special exhibitions.

Q: Where can I park near GUM?
A: Parking is very limited; use public transport.

Plan Your Visit & Final Tips

GUM is a must-see landmark that combines Moscow’s historical depth, architectural grandeur, and vibrant contemporary culture. Its free entry, central location, and diverse offerings make it accessible to all visitors. For the most current information on visiting hours, events, and exhibitions, consult the official GUM website.

Key tips:

Use the metro for easy access.
Visit in the morning to avoid crowds.
Don’t miss the classic GUM ice cream and photo under the glass dome.
Explore nearby attractions for a full Moscow experience.

References

Enjoy your visit to GUM—Moscow’s magnificent “Main Universal Store,” where history, architecture, and culture converge in the heart of Russia’s capital. For personalized travel tips and insider updates, download the Audiala app and follow us on social media.

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