History and Significance of the Moco Museum
Origins and Founding
The Moco Museum was founded by Lionel and Kim Logchies, a couple passionate about modern and contemporary art. Their background in the art world, including their previous venture LionelGallery, has informed the museum’s curatorial approach.
Architectural Significance
The museum occupies Villa Alsberg, a historic townhouse designed by Eduard Cuypers in 1904. Cuypers was a cousin of Pierre Cuypers, the architect behind the Rijksmuseum and Amsterdam Central Station. Villa Alsberg’s blend of traditional and modern styles reflects the transition from the 19th to the 20th century and complements the Museumplein area.
Curatorial Vision
The museum aims to make modern and contemporary art accessible to a broad audience. Its goal is to present iconic works by artists of the 20th and 21st centuries that inspire and educate visitors.
Exhibitions and Highlights
Since opening, the Moco Museum has hosted high-profile exhibitions featuring artists such as Banksy, Andy Warhol, Jean-Michel Basquiat, and Roy Lichtenstein. Exhibitions and displays include:
Banksy - Laugh Now
This permanent exhibition showcases the largest collection of works by street artist Banksy, including “Girl with Balloon” and “Laugh Now.” For more information, visit the Moco Museum's official page on Banksy.
Digital Immersive Art
The museum features digital art installations that provide an immersive experience for visitors.
The Kid - The Future is Old
“The Future is Old” by The Kid is a permanent exhibition exploring social justice, inequality, and the human condition through hyper-realistic sculptures and paintings. More details are available on the Moco Museum's page on The Kid.
Yayoi Kusama - Night at the Museum
The temporary exhibition “Night at the Museum” features the Japanese contemporary artist Yayoi Kusama’s immersive installations and polka dot motifs, including her famous Infinity Mirror Rooms, which create an illusion of endless space. For updates, visit the Moco Museum's Kusama page.
KAWS - Companionship in the Age of Loneliness
This temporary exhibition explores isolation and connection in the modern world. KAWS, known for cartoon-like characters and large-scale sculptures, uses it to examine the emotional landscape of contemporary society. More information is available on the Moco Museum's KAWS page.
TeamLab - Beyond Borders
The collective TeamLab, made up of artists, programmers, engineers, and architects, presents “Beyond Borders,” an interactive digital art exhibition. Its immersive environments respond to visitors’ presence and movement. For more details, visit the Moco Museum's TeamLab page.
Studio Irma - Reflecting Forward
“Reflecting Forward” by Studio Irma combines digital art with physical space. Its rooms feature mirrors, lights, and projections that create a kaleidoscopic effect. More information is available on the Moco Museum's Studio Irma page.
Moco Masters
The rotating “Moco Masters” collection includes works by renowned artists such as Andy Warhol, Jean-Michel Basquiat, and Keith Haring. It highlights artists who have significantly influenced contemporary art. For updates, visit the Moco Masters page.
Outdoor Sculpture Garden
The outdoor sculpture garden offers a tranquil setting with works by contemporary sculptors, including Arne Quinze and Marcel Wanders. More details are available on the Moco Museum's garden page.
Augmented Reality Experience
Using a smartphone app, visitors can access an augmented reality (AR) experience with additional content, including artist interviews, behind-the-scenes footage, and interactive elements. The feature adds another layer to the exhibitions and is particularly popular among younger visitors. For more information, visit the Moco Museum's AR page.
Location and Accessibility
The Moco Museum is at Honthorststraat 20, 1071 DE Amsterdam, Netherlands, in the Museumplein district. It is close to the Rijksmuseum, Van Gogh Museum, and Stedelijk Museum, and the area is served by public transportation.
By Tram
Trams 2, 5, and 12 stop at the Rijksmuseum, a short walk from the Moco Museum.
By Bus
Bus lines including 347, 357, and 397 stop at the Rijksmuseum.
By Bike
There are bike racks near the museum.
By Car
Parking in the Museumplein area can be challenging. Nearby parking garages include Q-Park Museumplein.
Wheelchair Access
The museum is wheelchair accessible, with ramps and elevators available.
Service Animals
Service animals are welcome in the museum.
Assistance
Staff members are available to assist visitors with special needs.
Opening Hours and Best Time to Visit
The Moco Museum is open daily from 9:00 AM to 7:00 PM. During peak tourist seasons, such as summer and holidays, it can become crowded. Arriving early in the morning or later in the afternoon can help avoid long lines and allow for a more relaxed visit.
Ticket Information
Tickets can be purchased online or at the museum entrance. Buying tickets online is recommended to avoid queues and ensure entry, especially during busy periods.
- Standard Adult Ticket - €19.50
- Students and Youth (13-17 years) - €15.00
- Children (0-12 years) - Free
- Amsterdam City Card Holders - Free entry
For the latest ticket prices and special offers, visit the Moco Museum's official website.
Visitor Amenities
Audio Guides
Audio guides are available in multiple languages. They can be rented at the entrance or downloaded via the museum's app.
Gift Shop
The museum shop sells art-related merchandise, including prints, books, and souvenirs.
Café
A small on-site café serves refreshments and light snacks.
Photography and Social Media
Photography is allowed in most areas, but flash and tripods are prohibited. Visitors are encouraged to share their experiences on social media using #MocoMuseum.
Safety and Health Measures
The museum has implemented measures to support visitor health and safety:
- Timed Entry - The museum uses a timed entry system to manage crowd sizes, and visitors are encouraged to book time slots in advance.
- Sanitization - Hand sanitizing stations are available throughout the museum, and high-touch surfaces are regularly cleaned.
- Face Masks - Masks are not mandatory but are recommended, especially during peak hours.
Tips for a Memorable Visit
Plan Ahead
Check the museum's website for current exhibitions and special events.
Stay Hydrated
Bring a water bottle, especially if you plan to spend the entire day exploring the Museumplein area.
Comfortable Footwear
Wear comfortable shoes, as you will likely do a lot of walking.
Engage with the Art
Take time to appreciate the artworks and read their accompanying descriptions.
Nearby Attractions
Rijksmuseum
The Rijksmuseum is home to masterpieces by Rembrandt, Vermeer, and other Dutch masters.
Van Gogh Museum
The Van Gogh Museum is dedicated to the life and works of Vincent van Gogh.
Stedelijk Museum
The Stedelijk Museum focuses on modern and contemporary art and design.
FAQ
What are the Moco Museum's opening hours?
The museum is open daily from 9:00 AM to 7:00 PM.
How much do tickets to the Moco Museum cost?
Standard adult tickets are €19.50, students and youth (13-17 years) tickets are €15.00, and children (0-12 years) can enter for free.
Is the Moco Museum accessible to visitors with disabilities?
Yes, the museum is wheelchair accessible, with ramps and elevators available.
