About MODO
The Museo del Objeto del Objeto (MODO) is a museum in Mexico City’s Roma neighborhood dedicated to the cultural significance of everyday objects. Its collection includes packaging, advertising materials, household goods and technological gadgets. By exploring the stories objects tell about identity, memory and cultural change, MODO makes cultural heritage accessible to a broad audience (MODO Official Website).
History and architecture
MODO was founded in 2010 by Bruno Newman, a prominent Mexican collector and cultural promoter. The collection began with more than 30,000 items from Newman’s personal assemblage.
The museum occupies a restored early 20th-century mansion built in the early 1900s. The building is a fine example of Porfirian architecture, with an eclectic mix of European influences. Its restoration preserved its historical integrity while adapting it for use as a modern museum (MODO Building History).
Collection and exhibitions
MODO’s thematically organized exhibits explore subjects including design, communication and consumer culture, using everyday objects to tell stories about the social and cultural history of Mexico and beyond.
Notable exhibitions have included:
- “El Arte de Comer,” about the history of food packaging and advertising in Mexico and the ways these objects reflect changing tastes and societal norms.
- “El Diseño de la Vida Cotidiana,” which explored the evolution of industrial design in Mexico, with objects ranging from mid-century furniture to contemporary electronics.
- “La Publicidad en México,” which traced the history of advertising in the country and changes in marketing strategies and visual aesthetics.
Information about exhibitions is available from MODO Exhibitions.
Exhibits are designed to be interactive, often incorporating multimedia elements and hands-on activities. The museum also has a gift shop with design-oriented products and publications related to the exhibits (MODO Visitor Information).
Education and community impact
MODO offers educational programs, workshops, lectures and guided tours for audiences ranging from schoolchildren to design professionals. These programs aim to foster critical thinking and creativity, encouraging participants to see the extraordinary in the ordinary. The museum also collaborates with local artists and designers, providing a platform for contemporary creative expression (MODO Educational Programs).
Recognition and future directions
MODO has been recognized by cultural institutions and design organizations in Mexico and internationally for its approach to museology and its contributions to cultural heritage. The awards highlight its role in object-based storytelling and its impact on Mexico City’s cultural landscape (MODO Awards).
The museum continues to expand its collection and develop exhibitions about the intersections of design, culture and everyday life. It is also exploring digital initiatives, including virtual tours and online exhibits, to reach a broader audience (MODO Future Plans).
Practical visiting information
Hours and tickets
MODO is open Tuesday to Sunday, 10:00 AM to 6:00 PM, and closed on Mondays. General admission is 60 MXN for adults and 30 MXN for students, teachers and seniors. Children under 12 enter for free. Tickets can be purchased at the museum or online through the MODO Official Website.
Tours and events
Guided tours are available in Spanish and English. MODO also hosts temporary exhibitions, workshops and lectures. Information about these events is announced on the museum’s official website and social media channels.
Staying up to date
For more information, download the MODO mobile app Audiala, check out other related posts, or follow MODO on social media for updates on upcoming exhibits and events.
Tips and nearby places
MODO is in Roma, an area known for its historic architecture, trendy cafés and art galleries. Nearby attractions include the Casa Lamm Cultural Center, Mercado Roma and Fuente de Cibeles.
FAQ
What are the MODO visiting hours?
MODO is open Tuesday to Sunday, 10:00 AM to 6:00 PM. It is closed on Mondays.
How much are tickets for MODO?
General admission is 60 MXN for adults and 30 MXN for students, teachers and seniors. Children under 12 enter for free.
Are guided tours available at MODO?
Yes. Guided tours are available in Spanish and English. Check the official website for more details.
What are some nearby attractions?
Nearby attractions include the Casa Lamm Cultural Center, Mercado Roma and Fuente de Cibeles.
