Universitas Siswa Bangsa Internasional

Universitas Siswa Bangsa Internasional Jakarta: Visiting Hours, Tickets, and Historical Sites Guide

Date: 03/07/2025

Introduction

Nestled in the dynamic metropolis of Jakarta, Indonesia, Universitas Siswa Bangsa Internasional—now operating as Sampoerna University—has emerged as a leading institution for international education and cultural exchange since its founding in 2012. This guide presents a detailed overview of the university’s evolution, campus experience, and its unique role within Jakarta’s academic and cultural tapestry. In addition, it offers practical information for visitors, including campus access, local customs, and recommendations for exploring nearby historical sites such as the National Monument (Monas), Kota Tua, and the National Museum of Indonesia.

For the most current and authoritative information, please refer to the official Sampoerna University website, review public transit details via the Jakarta MRT, and consult the National Monument (Monas) visiting guide.

Historical Overview and Institutional Evolution of Sampoerna University
Founding and Early Development
Transition to Sampoerna University
Academic Expansion and Accreditation
Visiting Sampoerna University: Visitor Information and Tips
Location and Accessibility
Visiting Hours and Tours
Facilities and Campus Highlights
Nearby Attractions
Accommodation
Cultural Insights and Etiquette
Visiting Monas and Jakarta Historical Sites Near Universitas Siswa Bangsa Internasional (USBI)
Cultural Context of USBI and Jakarta
Key Jakarta Historical Sites and Attractions Near USBI
Transportation and Accessibility
Safety and Practical Tips
Frequently Asked Questions (FAQ)
Resources and References

Exploring Sampoerna University: A Premier Educational Landmark in Jakarta

Historical Overview and Institutional Evolution

Founding and Early Development

Sampoerna University was established in 2012 as Universitas Siswa Bangsa Internasional (USBI), a collaboration between the Sampoerna Foundation and Laureate International Universities. With a vision to provide internationally-oriented, English-medium education, the university quickly gained recognition for its academic partnerships and emphasis on business, engineering, and technology programs.

Transition to Sampoerna University

In 2015, the Sampoerna Foundation assumed full management and rebranded USBI to Sampoerna University. This shift reinforced its commitment to academic excellence, social responsibility, and entrepreneurship. The university introduced innovative dual-degree programs with the University of Arizona, enabling students to achieve both Indonesian and U.S. degrees on campus.

Academic Expansion and Accreditation

Sampoerna University offers a broad spectrum of undergraduate and postgraduate programs, all nationally accredited by Indonesia’s Ministry of Education and internationally recognized through global partnerships. The diverse faculty and student body foster a culture of innovation, leadership, and cross-cultural exchange.

Visiting Sampoerna University: Visitor Information and Tips

Location and Accessibility

The university’s L’Avenue Campus is situated at Jl. Raya Pasar Minggu Kav. 16, Pancoran, South Jakarta. The campus is accessible via Jakarta’s robust public transport system, including TransJakarta buses and the MRT, and is approximately a 30-minute drive from the city center, subject to traffic.

Visiting Hours and Tours

Visiting Hours: Monday to Friday, 9:00 AM – 5:00 PM. The campus is closed to general visitors on weekends and public holidays.
Tours: Guided tours are available by prior arrangement and offer insights into campus facilities, academic programs, and student life. Advance booking is strongly recommended.

Facilities and Campus Highlights

Sampoerna University’s campus features:

Modern classrooms, libraries, and laboratories equipped for collaborative learning.
Digital resources, study lounges, and extensive green spaces.
Dedicated art, media, and technology studios.
On-campus sports facilities, including soccer, volleyball, and badminton courts.
Student-run café and a spacious canteen (under development).
Bilingual signage and accessible pathways for all visitors.

Nearby Attractions

Within easy reach are several Jakarta highlights, including:

The National Monument (Monas) – Jakarta’s central symbol of independence.
Kota Tua (Old Town Batavia) – Featuring Dutch colonial architecture and museums.
Jalan Haji Agus Salim – Known for its vibrant street food scene.

Accommodation

Visitors will find a range of hotels and guesthouses nearby, such as Hotel Borobudur Jakarta and Kosenda Hotel, ensuring a comfortable stay with convenient access to the campus.

Cultural Insights and Etiquette

Dress modestly, especially on campus and when visiting religious sites.
Request permission before taking photographs of students or staff.
Participate in open classes or student events for a deeper cultural experience.

Visiting Monas and Jakarta Historical Sites Near USBI

Cultural Context of USBI and Jakarta

USBI, now Sampoerna University, is embedded in a multicultural, bilingual environment reflecting Jakarta’s diversity. The city’s population is a vibrant mix of ethnicities, with the Betawi people as the indigenous community. English is widely spoken in educational and business contexts.

Respect for religious and cultural traditions is paramount. Indonesia’s Muslim-majority population observes religious practices such as the call to prayer and altered routines during Ramadan, alongside celebrations of Christian, Buddhist, Hindu, and Confucian holidays. Modest attire, polite greetings, and cultural sensitivity are recommended for all visitors.

The campus vicinity offers a variety of culinary experiences, from Betawi specialities to international cuisine. The nearby Kemang district is popular for its cosmopolitan dining and arts scene, frequented by both students and expatriates.

Arts, Music, and Student Life

Sampoerna University’s campus culture thrives on student organizations, cultural festivals, art exhibitions, and music performances. Proximity to hubs like Taman Ismail Marzuki and Kemang allows visitors to explore Jakarta’s creative pulse.

Key Jakarta Historical Sites and Attractions Near USBI

Monas (National Monument)

Location: Merdeka Square, Central Jakarta (~15 km from USBI)
Visiting Hours: Daily, 8:00 AM – 10:00 PM
Tickets: Entry to the park is free; observation deck tickets cost ~IDR 15,000.
Highlights: 132-meter monument symbolizing independence, with a gold-coated flame and 360° observation deck views. Guided tours available.
Accessibility: Wheelchair accessible.
More Info: Monas Official Tourism Site

Kota Tua (Old Town Batavia)

Location: West Jakarta (~10 km north of USBI)
Visiting Hours: Museums open 9:00 AM – 4:00 PM; public square open at all hours.
Tickets: Free entry to Fatahillah Square; museums charge IDR 5,000–20,000.
Highlights: Dutch colonial architecture, museums, lively public spaces.
Accessibility: Outdoor areas accessible; some older buildings may not be fully wheelchair accessible.
More Info: Kota Tua Jakarta

National Museum of Indonesia

Location: Central Jakarta, near Monas
Visiting Hours: Tuesday–Sunday, 8:00 AM – 5:00 PM; closed Mondays
Tickets: IDR 5,000 (Indonesians), IDR 10,000 (foreigners)
Highlights: 140,000+ artifacts, ethnographic and historical collections.
Accessibility: Ramps and elevators available.
More Info: National Museum Indonesia

Other Notable Attractions

Ancol Dreamland: Waterfront theme parks and aquarium (Ancol Dreamland)
Thousand Islands: Beach getaways accessible by boat from Ancol Marina
Menteng District: Art deco buildings, markets, and galleries
Safari Zoo Puncak: Conservation zoo with day and night safaris (Safari Zoo Puncak)
Religious Sites: Istiqlal Mosque, Jakarta Cathedral, Vihara Dharma Bhakti, Pura Aditya Jaya
Shopping: Tanah Abang Market, Grand Indonesia, Plaza Indonesia, Menteng Flea Market
Kemang District: Hotspot for expats, arts, cafes, and nightlife

Transportation and Accessibility

Jakarta’s public transport network includes TransJakarta buses, commuter trains, and the MRT. Ride-hailing services like Gojek and Grab are widely used. USBI/Sampoerna University is well-connected for citywide access.

Safety and Practical Tips

Be mindful of traffic congestion; plan accordingly.
Tropical climate means high humidity and rain (November–March); bring an umbrella.
Use bottled water; tap water is not potable.
Standard urban safety precautions apply.

Frequently Asked Questions (FAQ)

Q: What are the Sampoerna University visiting hours?
A: Monday–Friday, 9:00 AM–5:00 PM. Guided tours should be booked in advance.

Q: Is there an entrance fee to visit the university?
A: No, general campus access is free.

Q: What languages are used on campus?
A: English is the primary medium of instruction; staff also speak Indonesian.

Q: Are guided tours available?
A: Yes, by appointment via the university’s official website.

Q: What are the Monas visiting hours and ticket prices?
A: Open daily 8:00 AM–10:00 PM; observation deck ticket ~IDR 15,000.

Q: How can I reach the main attractions from Sampoerna University?
A: Use TransJakarta, MRT, or ride-hailing apps for convenient access.

Q: What cultural etiquette should I observe?
A: Dress modestly, be polite, and respect local customs—especially at religious sites.

Conclusion

Sampoerna University (formerly USBI) exemplifies Indonesia’s progress in international higher education, blending academic rigor with cultural vibrancy. Its modern campus offers an inspiring environment for learning and cross-cultural engagement. Beyond the university, Jakarta’s wealth of historical sites, from the iconic Monas to the lively Kota Tua, provides visitors with rich opportunities for exploration and discovery.

Plan ahead using the provided visiting hours, ticket information, and travel tips to make your visit seamless and rewarding. For updates on campus events, educational programs, and Jakarta’s cultural offerings, follow Sampoerna University on social media and utilize the Audiala app. For broader travel planning, the Jakarta Tourism website is an invaluable resource.

Additional Resources

For an enhanced visitor experience, explore the interactive campus map and virtual tour available on the official Sampoerna University website. Download the Audiala mobile app for live updates, event notifications, and personalized recommendations.