Interior shops at the Paraibano Handicraft Market in Tambaú, João Pessoa, Paraíba

Mercado De Artesanato Paraibano

Mercado de Artesanato Paraibano: Visiting Hours, Tickets, and Travel Guide in João Pessoa, Brazil

Date: 14/06/2025

Introduction: Why Visit Mercado de Artesanato Paraibano (MAP)?

The Mercado de Artesanato Paraibano (MAP) is one of João Pessoa’s most celebrated cultural destinations, offering a vibrant immersion into Paraíba’s rich artisanal heritage. Located in the lively Tambaú district, MAP is a must-visit for travelers seeking authentic crafts, local culture, and a taste of the region’s creativity. As a cornerstone of the Programa do Artesanato Paraibano (PAP), MAP not only serves as a marketplace but also as a living museum and vital economic engine for local artisans (pap.pb.gov.br).

With over 120 shops featuring everything from intricate Renda Renascença lacework to ceramics, wood carvings, textiles, and leather goods, MAP provides a comprehensive and accessible experience for both seasoned travelers and casual visitors. Its location near João Pessoa’s popular beaches and historical landmarks makes it an ideal stop on any city itinerary (Tem Que Ir).

Artisan market stall displaying various handcrafted items in João Pessoa, Paraíba, Brazil

Handmade crafts displayed at Mercado de Artesanato in João Pessoa, Paraíba, Brazil

Colorful artisan crafts displayed at Mercado de Artesanato in João Pessoa, Brazil

Handicraft market stalls with colorful crafts and decorations in João Pessoa, Brazil

Handcrafted artisanal goods market stall in João Pessoa, Brazil

Market with traditional crafts and vibrant textiles in João Pessoa, Brazil

Traditional Brazilian artisan market with handcrafted goods in João Pessoa

Handcrafted leather accessories displayed at Mercado de Artesanato in João Pessoa, Brazil

Handcrafted artisanal market stalls with vibrant handmade crafts in João Pessoa, Paraíba

Handicraft market stalls with colorful items in Mercado de Artesanato Paraibano, Tambaú, João Pessoa, Paraíba, Brazil

View of Jardim das Lendas in Itanhaem, Sao Paulo, Brazil showcasing a tranquil coastal town with boats on the water and a pier

Introduction
History and Cultural Significance
Visiting Hours and Ticket Information
How to Get There and Accessibility
What to See and Buy
Cultural Events and Experiences
Food and Facilities
Sustainable Tourism and Ethical Shopping
Nearby Attractions
Travel Tips
Frequently Asked Questions (FAQ)
Conclusion
References

History and Cultural Significance

MAP was established in the early 2000s as part of the PAP initiative, aiming to bring visibility and sustainable income to Paraíba’s artisans (pap.pb.gov.br). The market is more than a commercial venue—it is a hub for cultural preservation, education, and community development.

The creation of the Curadoria do Artesanato Paraibano in 2004 ensured that only authentic, high-quality crafts are showcased. Over the years, MAP has played a crucial role in revitalizing traditional techniques, supporting more than 8,000 registered artisans, and participating in major national and international fairs (pap.pb.gov.br; Paraíba Criativa).

Visiting Hours and Ticket Information

Monday to Saturday: 9:00 AM – 7:00 PM
Sundays and Public Holidays: 9:00 AM – 6:00 PM
Admission: Free of charge for all visitors
For updates on special events or changes in hours, check the official Instagram page or PAP website.

How to Get There and Accessibility

Address: Avenida Rui Carneiro, 241, Tambaú, João Pessoa, Paraíba, Brazil
MAP is centrally located near Tambaú Beach and is easily accessible by public transport, taxi, or rideshare. On-site paid parking is available (Viagem e Turismo).

Accessibility:
The market features ramps, wide aisles, and accessible restrooms, making it suitable for visitors with mobility challenges (PAP PB). Staff are available to assist as needed.

What to See and Buy

MAP houses 128 shops and 2 kiosks across two floors, offering a diverse range of Paraiban crafts, such as:

Renda Renascença (Renaissance Lace): Signature handmade lacework
Ceramics and Pottery: Colorful, hand-molded pieces with regional motifs
Wood Carvings: Religious and folkloric figures
Leather Goods: Bags, sandals, and accessories using traditional techniques
Textiles: Hammocks, throws, and crochet items in vibrant colors
Jewelry: Made from seeds, golden grass (capim-dourado), and natural fibers
Cordel Literature and Xilogravura: Illustrated booklets and woodcut prints
Gastronomic Souvenirs: Sweets, cakes, liqueurs, and the famous pastelzinho de carne com açúcar (Viagem e Turismo; HPlus)

Prices are generally fair, and while most vendors accept cards and PIX, it is advisable to carry small amounts of cash.

Cultural Events and Experiences

MAP is not just a shopping destination but a stage for cultural expression. Live forró music performances take place Thursday to Saturday afternoons, transforming the market into a festive space (MeArts). Workshops, artisan demonstrations, and special events like the Salão do Artesanato Paraibano also enrich the visitor experience (ClickPB).

Guided tours are sometimes available via local tourism agencies—these provide a deeper understanding of the crafts and artisans’ stories. Check ahead for availability or follow MAP’s social media for event announcements.

Food and Facilities

MAP features a food court and snack bars serving regional specialties:

Tapioca: Cassava flour crepes with sweet or savory fillings
Queijo coalho: Grilled cheese on a stick
Cuscuz Nordestino: Steamed cornmeal dish
Doces regionais: Sweets made from local fruits

Facilities include clean restrooms, ATMs, free Wi-Fi, and ample seating. The market is family-friendly, with occasional puppet shows and storytelling for children.

Sustainable Tourism and Ethical Shopping

Many artisans at MAP use renewable materials and eco-friendly methods, such as natural dyes and recycled fabrics (Como Fazer Artesanatos). Purchasing directly from MAP supports local families and preserves traditional skills.

Nearby Attractions

Tambaú Beach: A bustling beach just 1.5 km away
Feirinha de Tambaú: Evening craft and food market
Cabo Branco Lighthouse: Scenic viewpoint and cultural center
Centro Histórico: Colonial architecture, museums, and churches
Museu Casa do Artista Popular Janete Costa: A cultural museum celebrating regional crafts

These sites are easily combined with a trip to MAP for a more complete João Pessoa experience (Paraíba Criativa).

Travel Tips

Best Time to Visit: September to February (dry season) for ideal weather and vibrant market activity (Best Time To)
Language: Portuguese is predominant; use a translation app for ease
Safety: The market is in a safe area, but usual precautions are advised (STR Specialist)
Etiquette: Ask before photographing artisans or their work; respect the effort behind each craft

Frequently Asked Questions (FAQ)

Q: What are the visiting hours?
A: Monday to Saturday, 9:00 AM – 7:00 PM; Sundays and holidays, 9:00 AM – 6:00 PM.

Q: Is there an entrance fee or do I need tickets?
A: No, entry is free for all visitors.

Q: Are guided tours available?
A: Occasionally, through local agencies or during special events. Check social media for updates.

Q: How can I pay for purchases?
A: Most vendors accept cash, cards, or PIX, but cash is recommended for small purchases.

Q: Is the market accessible for people with disabilities?
A: Yes, with ramps, wide aisles, and accessible facilities.

Q: Are there cultural events at MAP?
A: Yes, live music, workshops, and seasonal festivals are regularly held.

Q: Are there nearby historical attractions?
A: Yes, including Tambaú Beach, the Feirinha de Tambaú, Cabo Branco Lighthouse, and João Pessoa’s old town.

Conclusion

Mercado de Artesanato Paraibano is a vibrant testament to Paraíba’s creative spirit, blending tradition, commerce, and community. Its accessible location, free admission, and rich variety of crafts make it an essential stop for anyone visiting João Pessoa. By exploring MAP, you support local artisans, experience authentic culture, and take home unique pieces of Brazilian heritage. Plan your visit during the dry season for the most enjoyable experience, and don’t miss the chance to explore nearby historical sites and beaches for a well-rounded trip.

For the latest updates, guided tour availability, and event news, follow MAP on Instagram and check the official PAP website. Download the Audiala app for additional travel resources and cultural guides.